Tommy Bahama Names Rob Goldberg as Sr. Vice President of Marketing

Mar 23, 2011, 11:05 ET from Tommy Bahama

SEATTLE, March 23, 2011 /PRNewswire/ -- Terry Pillow, CEO of the Tommy Bahama Group, has announced the appointment of Rob Goldberg as Sr. Vice President of Marketing.  Mr. Goldberg, who joined Tommy Bahama in 2010 as Sr. Vice President of Restaurants, will continue to oversee the restaurant operations in addition to his new duties. Mr. Goldberg will continue to be based at the company's Seattle, WA, headquarters. The appointment is effective immediately.

"Since joining our company, Rob has proven to be a creative and effective leader with a natural talent for marketing," said Mr. Pillow. "His experience has given him great insight into the Tommy Bahama brand and we are confident he can take our marketing efforts to the next level."

Rob Goldberg has been on the leading edge of luxury lifestyle experiences for more than 25 years. He has been a force in the hospitality industry, successfully marketing, managing and operating a number of high-profile restaurant, hotel and retail companies throughout the United States. Mr. Goldberg is credited with building luxury brands that define themselves by quality and approachability rather than formality and exclusivity. His expertise in marketing the concept of "approachable luxury" and reinventing it to combine comfort and relaxation is the perfect fit for Tommy Bahama, a brand that was built upon those principles.  

As Sr. Vice President of the Marketing for Tommy Bahama, Mr. Goldberg will be responsible for all facets of marketing for every channel within the Tommy Bahama Group. This includes men's and women's wholesale, retail, ecommerce, licensing and restaurants. Among his goals, Mr. Goldberg will unify these distinct businesses with a clear consistent message that speaks to the breadth and quality of the Tommy Bahama experience.  Mr. Goldberg will also continue as a member of Tommy Bahama's senior leadership team, to help develop and communicate the company's long-term goals.

"Tommy Bahama is an authentic brand that has earned its reputation by delivering unparalleled quality in every facet of its business," said Mr. Goldberg.  "I'm excited to work with a very talented team that understands the important role that Tommy Bahama plays for people seeking comfort, relaxation and escape."

Prior to joining Tommy Bahama, Mr. Goldberg was President of the Moana Hotel & Restaurant Group, a sister company of the world famous Auberge Resorts.  He was also CEO at the PlumpJack Group and held executive level positions at Hard Rock Group.


Tommy Bahama is owned by Tommy Bahama Group, Inc., a wholly owned subsidiary of Oxford Industries, Inc. (NYSE: OXM).  Established in August 1992, with corporate headquarters in Seattle, Tommy Bahama is a lifestyle company that defines  elegant island living with men's and women's sportswear, denim, swimwear, accessories and a complete home furnishings collection.  Tommy Bahama is available at the country's finest retailers, including Nordstrom, as well as high profile resort locations around the world. There are over eighty Tommy Bahama's retail locations across the country, thirteen of which include a Tommy Bahama's restaurant & bar. Additional stores will be opening this year. For more information, please visit

SOURCE Tommy Bahama