Tom's of Maine Introduces New Natural Baby Skin Care Line Made With a "Just What Is Necessary" Approach

KENNEBUNK, Maine, March 24, 2015 /PRNewswire/ -- Parents want safe and effective products for their new bundle of joy, especially when it comes to ones that go on baby's delicate skin and hair. A trusted leader in natural personal care for 45 years, Tom's of Maine is expanding its family of products with a new natural baby care portfolio that helps keep baby's skin feeling soft, smooth and healthy with no parabens, phthalates or phenoxyenthanol and without the use of artificial ingredients found in most conventional brands.

The pediatrician-tested, hypoallergenic formulas are gentle and use only purposeful ingredients derived solely from plants and minerals. Taking nearly three years to develop a safe and effective line without the use of conventional preservatives, the new Tom's of Maine Natural Baby Care Line includes:

-Tom's of Maine Baby Shampoo & Wash is tear-free, gentle enough for everyday use and safe for delicate skin. It comes in lightly scented and fragrance free options.

-Tom's of Maine Baby Moisturizing Lotion soothes delicate skin with a non-greasy formula that moisturizes after one use to keep your baby's skin feeling soft, smooth and healthy. Available in  lightly scented and fragrance free.

"We all want to know what's inside the products we use because our kids are trusting us to make good choices for them," said Liz Eddy, brand manager at Tom's of Maine and mom to a toddler.  "We talked to a lot of parents in developing this line and heard they want natural, effective products with just what is necessary. So, in some cases, our products have half the number of ingredients found in other natural brands."

The Tom's of Maine baby bath and skin care products are now available at online retailers including Amazon.com and Walmart.com for a suggested retail price of $9.99 for the shampoo and wash (10 oz) and  $10.99 for the lotion (6 oz).  Product packaging is recyclable through the Tom's of Maine TerraCycle collection program, which gathers shampoo bottles as well as a wide array of oral and personal care product packaging from any brand and recycles them into useful items like picnic tables and park benches to prevent waste from reaching landfills.

Recently debuted Tom's of Maine Toddler Training toothpaste also helps give children ages three months to 24 months a healthy start with their oral care habits. This natural option has no artificial ingredients, no fluoride and no SLS with a mild, fruit flavor that delights tiny teeth.

Tom's of Maine gives 10% of profits back to helping communities across the country and supports access to oral care for children across the nation.

About Tom's of Maine

Tom's of Maine is a leading natural products company focused on oral and personal care carrying high quality toothpaste, mouthwash, dental floss, deodorant, bar soap, body wash, body lotion, hand cream, lip balm and baby care products. The company has a long-standing commitment to supporting people, communities and the living planet. For 45 years, Tom's of Maine has supported hundreds of nonprofit efforts by giving 10% of its profits back to organizations that support human and environmental goodness and by encouraging employees to use 5% (12 days) of employee time to volunteer. Tom's of Maine employees regularly contribute suggestions for improving the company's high sustainability standards. And their ideas, from wind power to ways to improve recycled and recyclable packaging options, are critical to the company's sensitive way of doing business. Most Tom's of Maine products are vegan, kosher, halal-certified and gluten-free. All packaging is recyclable through a partnership with upcycling leader TerraCycle or participating municipalities. Tom's of Maine values partnering with its consumers, suppliers and community organizations to support lasting, positive change that is good for people and the planet. Visit us online at http://www.tomsofmaine.com/ or at http://www.facebook.com/TomsofMaine.

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SOURCE Tom's of Maine