Tom's of Maine Maps Out New Sustainable Ice Cream Trail with Sweet Stops Across the Country

The Sustainable Ice Cream Trail spans east to west and those suffering from sensitive teeth to cold foods and beverages don't have to stand on the ice cream trail sidelines. New Tom's of Maine Rapid Relief Sensitive Natural Toothpaste provides rapid relief in 60 seconds* and offers long-lasting protection with continuous use. Unlike some sensitive toothpastes that only numb the pain, Tom's of Maine Rapid Relief seals the pathways to sensitive nerves to help seal out pain using a patented combination of arginine and calcium carbonate. It is the only toothpaste currently available in the U.S. to use this technology.

"Typically, if you have sensitive teeth, you have to skip eating ice cream," said Lindsay McPherson, senior brand manager, oral care. "Now you don't have to pass up one of summer's greatest treats. We hope people will enjoy trying out the ice cream trail and supporting local small businesses along the way who think about sustainability and the community." 

So, once the sandals and sunscreen are packed for your next road trip or you just need a weekend pick-me-up, plug the following Sustainable Ice Cream Trail stops into the GPS:

As with all Tom's of Maine products, Rapid Relief Sensitive Toothpaste contains no artificial dyes, sweeteners or preservatives and the company does no animal testing. In addition to its sensitive teeth protection, it also offers enamel-strengthening, whitening*, cavity protection and breath-freshening benefits. The product is available at retailers nationwide for the suggested retail price of $5.99.

In an effort to care for people and the planet, Tom's of Maine donates 10% of profits back to communities, and the Rapid Relief Sensitive Toothpaste tube is recyclable through the Tom's of Maine TerraCycle collection program.

*Patented formula provides rapid relief when directly applied to the sensitive tooth with fingertip and gently massaged for one minute
**By removing surface stains

About Tom's of Maine
Tom's of Maine is a leading natural products company focused on oral and personal care carrying high quality toothpaste, mouthwash, dental floss, antiperspirant, deodorant, bar soap, lip balm and  baby shampoo and lotion products. Our Stewardship Model guides every decision we make ensuring that our ingredients, processing, and packaging meet our rigorous standards for being natural, sustainable, and responsible.  For over 45 years, Tom's of Maine has invested in hundreds of nonprofit efforts by giving 10% of its profits back to organizations that support people and the planet and by encouraging employees to use 5% (12 days) of paid time to volunteer.  Tom's of Maine employees regularly contribute suggestions for improving the company's high sustainability standards. And their ideas, from wind power to ways to improve recycled and recyclable packaging options, are critical to the company's sensitive way of doing business. Most Tom's of Maine products are vegan, kosher and halal certified and gluten-free. All packaging is recyclable through a partnership with upcycling leader TerraCycle or participating municipalities. Tom's of Maine values partnering with its consumers, suppliers and community organizations to support lasting, positive change that is good for people and the planet. To learn more visit us online at http://tomsofmaine.com/ or at https://www.facebook.com/TomsofMaine/.

Photo - http://photos.prnewswire.com/prnh/20160518/369468 
Logo - http://photos.prnewswire.com/prnh/20110602/NY13344LOGO-b

SOURCE Tom's of Maine

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