"TONE IT UP: 28 Days to Fit, Fierce, and Fabulous" By Katrina Scott & Karena Dawn On Rodale Books Available In Stores And Digitally Now

LOS ANGELES, May 6, 2015 /PRNewswire/ --Katrina Scott and Karena Dawn, the founders of the TONE IT UP fitness and health brand, have taken the world by storm with their fun, energetic, girlfriend-to-girlfriend approach to getting in shape.  Katrina and Karena just released their first-ever book titled TONE IT UP: 28 Days to Fit, Fierce, and Fabulous on May 5 on Rodale Books (http://www.amazon.com/Tone-It-Up-Fierce-Fabulous/dp/1623365694). 

In TONE IT UP: 28 Days to Fit, Fierce, and Fabulous Katrina and Karena share their 28-day program that incorporates brand-new fitness routines, delicious recipes, and mental and spiritual practices. Readers will have the tools to transform their bodies, their attitudes, and their lives.  To Katrina and Karena, being fit isn't just about looking great in a bikini, but a whole-body, whole-lifestyle of being that starts with respecting your body and taking care of your beautiful, amazing self, inside and out.

TONE IT UP will help readers get:

• FIT: Daily fitness challenges, workout plans, healthy-eating tips, and delicious recipes to help readers get that strong sexy body.
• FIERCE:  Visualization exercises, daily meditations, confidence-boosting tips, and dares to move outside your comfort zone, will help readers align their mind and body.
• FABULOUS: This is the fun stuff -- beauty, friendship, inspiration, joy, and all the things to give readers that unmistakable glow so they radiate from the inside out.

In the book, Katrina and Karena give readers a "Word for Today" (i.e. "confident") and "Your Mantra" (i.e. "I am strong.  I am beautiful.  I am capable").  They also have a daily four goals to meet (1) Morning Booty Call (2) Daily Fitness Challenge (3) Fab Food of the Day and (4) Body Loving Recipe of the Day.  The ladies give motivational insight on "going for it" with their exercise executions, and provide insight on healthy food picks with reasons why they are great choices for a healthy body/soul. The book also provides simple, easy recipes of the day that Katrina and Karena have personally created.

Katrina and Karena have garnered millions of followers since 2009, who tune in everyday to their social media accounts to get daily motivations to TONE IT UP – whether it be waking up with a single positive philosophy, to choosing a favorite healthy food of the day, to trying a new form of exercise, to receiving new fashion picks.  Now with the book available, readers can access their plan in one comprehensive guide.

Katrina Scott and Karena Dawn are certified personal trainers, nutritional coaches, and best friends living a healthy, active lifestyle in Southern California. Together, Katrina and Karena founded TONE IT UP and have built it into a vibrant community based around friendship, accountability, motivation, and inspiration.

The ladies first met in Manhattan Beach, California, and both realized that they had common goals.  Katrina – who had already been posting workout videos and was a physical trainer, and Karena, who was a fitness model – combined forces.  Through a strong friendship, they blossomed from what began as a fun hobby, filming workout videos and cooking healthy recipes together, to tapping into a worldwide "girlpower" phenomenon, in which their followers have become subscribers to their philosophies.  Their online community of women post daily encouragements of staying the healthy lifestyle course, and have grown into a sisterhood of women who are inspired to become healthier and stronger every day.

Keep up to date with the latest TONE IT UP news at:

http://toneitup.com/ 
https://instagram.com/toneitup   
https://instagram.com/karenakatrina   
https://twitter.com/toneitup  
https://www.facebook.com/ToneItUp  
https://www.youtube.com/user/ToneItUpcom

CONTACT:

Rogers & Cowan:

Sandy Friedman 
310/854-8109 / [email protected]

Lori Lousararian-Hakola 
310/854-8104 / [email protected]

Maggie Bryant 
310/854-8142 / [email protected]

Photo: http://photos.prnewswire.com/prnh/20150506/214461

SOURCE TONE IT UP