LOS ANGELES, June 26, 2014 /PRNewswire/ -- Tongal, the leading global platform for creative content development, today announced a new project with Ben & Jerry's and Tuff Gong International to create a brand-new music video for Bob Marley's classic track, 'One Love.' The project celebrates 30 years of Marley's seminal hits album, "Legend" and the spirit of togetherness that his music has inspired for the last half century.
The 'One Love' project offers Tongal community members a once-in-a-lifetime opportunity to create a new visual identity for the iconic 1977 track from Bob Marley and the Wailers. Ideators and filmmakers are encouraged to include themes of social connectedness, 'we're all in this together' and making the world a better place, virtues that Marley professed throughout his distinguished career. More details about the Marley 'One Love' project can be found at www.tongal.com/project/onelove
"Bob Marley's music has remained timeless for generations around the world, so it's a very special opportunity for Tongal to bring one of his most beloved tracks to life," said James De Julio, Co-Founder and President of Tongal. "Our global community will embrace this challenge by creating inspiring videos that honor his legacy as one of the greatest performers in history."
The Tongal project kicks off one week prior to the deluxe anniversary reissue of "Legend" by Universal Music Enterprises to be released on July 1, which includes a bonus Blu-ray Pure Audio Disc™ of 5.1 remixes of all the iconic hits plus rare and previously unreleased versions.
Ben & Jerry's has a long history of mixing music and ice cream, working with musicians who share their values and celebrating the partnerships with edible tribute pints that help to fund social projects. Stay tuned for the premiere of the completed video and details on how this partnership will help to further the mission for a fairer world and empower the next generation of music and ice cream lovers to pursue a higher calling.
Based out of the Los Angeles tech community of Silicon Beach, Tongal has completed hundreds of projects for major advertisers such as Procter & Gamble, Unilever, Pepsico, Anheuser-Busch, McDonald's, Johnson & Johnson and Verizon. Tongal has also partnered with leading film studios and philanthropic organizations to develop original content. Through these initiatives, Tongal is making creative work for major brands and audiences accessible to creative professionals around the world.
Tongal's mission is to make creative work accessible to everyone who needs it, and everyone who thrives on it. Tongal connects the world's creative talent - writers, producers, and directors everywhere with the businesses that need them. Their web-based platform breaks down creative development into a series of challenges, from idea through execution, so anyone can participate and contribute in the areas where they're most qualified. Tongal is based in Santa Monica, Calif. www.tongal.com
About BOB MARLEY
Bob Marley is one of the most important and influential artists of the 20th century. In the digital era, Marley has the second-highest social media following of any posthumous celebrity, with the official Bob Marley Facebook page now surpassing 65 million fans, ranking it among the Top 25 of all Facebook pages and Top 10 among celebrity pages. His music catalog has sold more than 50 million albums worldwide since 1992 and his accolades continue, including an induction into the Rock and Roll Hall of Fame (1994), a GRAMMY® Lifetime Achievement Award (2001), multiple entries in the GRAMMY® Hall Of Fame and the Hollywood Walk of Fame (2001). Bob Marley was the first Jamaican artist to gain worldwide fame. A musical, political and even spiritual icon, a figure of almost mystical proportions, no artist has so dominated his genre in the history of modern music as Marley has reggae. For more information on Bob Marley, visit: www.bobmarley.com.