LOS ANGELES, June 25, 2013 /PRNewswire/ -- Tongal, the leading creative crowdsourcing platform, today announced its active projects have combined prizes of more than $1 million – the largest total prize pool at one time in the company's history. These projects include campaigns for six Procter & Gamble brands (Gillette, Iams, Oral B, Secret, Era and Gain), LEGO, Ford, L'Oreal, Verizon, and even a collaboration between Pringles and Star Wars.
Harnessing the creative potential of its vast global community, Tongal is able to provide brands with diverse ideas in many different directions while offering a level playing field free of geographic or organizational bias. To date, Tongalers have earned nearly $4 million working on creative projects, with multiple members having earned more than $100,000 and hundreds of members having earned more than $1,000. Tongal expects to pay out more than $5 million to its community members during the 2013 calendar year.
"One million is a significant number that we are very proud of, but the real milestone is what this number represents," said James De Julio, Tongal co-founder and product chief. "At Tongal, we decided to reinvent the model for how creative work is done and this number shows that it's not only working, but brands are adopting it more and more for major campaigns. At this rate of growth, we project our community will earn tens of millions of dollars each quarter as early as 2015. In the not too distant future, a meaningful percentage of the creative for digital and television advertising will be built on a crowdsourced model."
Taking traditional crowdsourcing a step further, Tongal's process breaks up content creation into independent steps from idea to execution in order to enable broader engagement, rapid completion and client control. Creatives in each phase build on each other's work while brands and studios identify and amplify the very best ideas. The entire content creation process takes approximately eight weeks – with significant economies of both cost and time.
Tongal's mission is to make creative work accessible to everyone who needs it, and everyone who thrives on it. Tongal connects talented writers, producers, and directors everywhere with the world's most imaginative brands, to produce great content. Their web-based platform breaks up creative development into a series of challenges, from idea through execution, so anyone can participate and contribute in the areas where they're best qualified. Tongal is based in Santa Monica, Calif. www.tongal.com