Tonight! Alcopop-Free Zone™ Marin Advances as San Rafael City Council to Vote on Resolution of Support

Sep 04, 2012, 14:25 ET from Alcohol Justice

Youth to Rally before at Albert Park 7-Eleven to ask for an end to Alcopops Sales

SAN RAFAEL, Calif., Sept. 4, 2012 /PRNewswire-USNewswire/ -- Youth, adults, and community organizations from across Marin County who have banded together to create an Alcopop-Free Zone Marin will hold a rally and news conference in front of the Albert Park area 7-Eleven in San Rafael tonight. They will ask the convenience store to voluntarily stop selling youth-attractive flavored malt beverages known as alcopops. The group will then march to San Rafael City Hall to testify before the City Council votes on a Resolution in support of Alcopop-Free Zone Marin.



What:  Rally, New Conference, March, and City Council Meeting
When:  Tuesday, September 4, 2012, 5:30 p.m.
Where:  703 B Street, San Rafael, CA 94901 
Who:  Supporters Include:    

      • Alcohol Justice
      • Albert Park Neighborhood Alliance
      • Andy's Local Markets
      • Being Adept
      • Families for Safer Schools
      • Marin County Advisory Board on Alcohol & Other Drug Problems
      • Marin County Dept. of Health & Human Services Prevention Hub
      • Marin County Pharmacists Association
      • Novato Blue Ribbon Coalition for Youth
      • Novato Police Department
      • Pharmacist Planning Service, Inc.
      • Santa Margarita Neighborhood Association
      • San Rafael Community Coalition
      • Sober Living in Mill Valley
      • Twin Cities Coalition for Healthy Youth
      • United Market
      • YMCA – Marin County Youth Court
      • Youth Leadership Institute
      • Youth for Justice

Why:  Youth-attractive alcopops, or flavored malt beverages (FMBs):      

  • Are pre-mixed, sweetened alcoholic drinks that taste like juice and soda
  • Are packaged in brightly-colored cans, similar to energy drinks
  • Are priced low enough to effectively target underage drinkers, especially young women
  • Can be shelved wherever beer is available - including convenience stores, gas stations, and mini-marts
  • In supersized 24 oz. single-serving containers with 12 percent alcohol are the equivalent of 4-5 beers and cannot be consumed responsibly by any age drinker
  • Encourage underage consumption which leads to serious alcohol-related harm

Media Availability:    For interviews with Alcohol Justice staff and Youth for Justice members, please contact Michael Scippa – (415) 548-0492

More Information:

Contact: Michael Scippa 415-548-0492
Jorge Castillo 213 840-3336

SOURCE Alcohol Justice