Tony Portz Joins AMPLIFY as SEO Specialist
MIAMI, March 4, 2025 /PRNewswire/ -- AMPLIFY, the premier boutique legal marketing agency specializing in world-class video storytelling and brand amplification, is excited to announce that Tony Portz has joined the team as an SEO Specialist. With over a decade of experience in legal marketing, Tony brings a wealth of knowledge in digital strategy, organic search, paid media, and social marketing.
Tony has spent the last ten years working closely with small law firms, developing and overseeing their overall digital marketing strategies. His deep understanding of the legal industry and client needs has shaped his strategic and client-centric approach with Minneapolis-based FindLaw. Now, as part of AMPLIFY, Tony is eager to contribute his expertise while continuing to learn and grow in an environment rich with top-tier talent and innovation.
"I have always sought out agencies that prioritize their clients' needs above all else, and AMPLIFY does exactly that," said Tony Portz. "The pool of talent and knowledge here is remarkable, and I'm excited to collaborate with this team to drive success for our clients."
Tony's journey into digital marketing began after graduating from the University of Minnesota (Twin Cities) with a degree in English. He started as a copywriter for a Minneapolis-based eCommerce startup, where he mastered SEO strategy and content marketing. His career then took him to a golf retail company, where he built an in-house digital team, revamped their website, and launched video, paid, and social media programs. His passion for strategic digital marketing eventually led him to the legal industry, where he has focused for the past several years.
Beyond legal marketing, Tony has a wide range of creative interests, including art, film, music, and literature. He writes short fiction, and plays in multiple musical projects—one of which recently released a record. A resident of South Minneapolis, he lives with his partner and her daughter.
Matthew Salvato, CEO of AMPLIFY, remarked, "Tony brings a unique blend of strategic vision, creativity, and real-world expertise in legal marketing. His deep knowledge of SEO and digital strategy will be an invaluable asset to both AMPLIFY and our clients. We're excited to welcome him to the team."
As AMPLIFY continues to expand its reach and impact, Tony's expertise will play a key role in enhancing the agency's ability to drive results for law firms nationwide.
For media inquiries, please contact:
Matthew Hughes
Chief Brand Ambassador
AMPLIFY
[email protected]
www.amplifyforlawyers.com
(561) 717-6499
About AMPLIFY
AMPLIFY is a revolutionary/evolutionary boutique legal marketing and content agency based in Miami, Boca Raton, New York, New Jersey, Scottsdale, San Antonio, and Montreal. Committed to reshaping the narrative of legal brands, AMPLIFY focuses on strategic storytelling, brand building, and targeted reach to ensure clients connect with the right audience, in the right places, at the right time. AMPLIFY helps law firms stand out in an increasingly competitive landscape. For more information, visit www.amplifyforlawyers.com.
SOURCE Amplify for Lawyers

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