The Tooth Fairy continues to bring joy
- More than 1 in 2 parents say the Tooth Fairy gives their child something to be excited about (55% 2022 versus 53% 2021).
- This year, more parents indicate that the Tooth Fairy provides their child with an opportunity to celebrate something fun (55% 2022 versus 48% 2021).
- In fact, 35% of parents express the Tooth Fairy was the perfect way to spread joy in a year when they needed it most (compared to 34% 2021).
"Our oral health is essential to our overall health, and the time-honored tradition of the Tooth Fairy can help bring attention in a fun way to the importance of establishing proper oral hygiene habits at an early age," said Jennifer Elliott, Chief Marketing Officer, Delta Dental Plans Association. "Delta Dental is committed to increasing the public's oral health care awareness as we support millions of dental health journeys across America."
The worth of a lost tooth — cash dominates
Since 1998, Delta Dental has been analyzing the Tooth Fairy's U.S. annual giving trends. The 2022 Original Tooth Fairy Poll® indicates the Tooth Fairy's average cash gift reached $5.36 per tooth, an all-time high in the 24-year history of the poll. This year's value of a lost tooth has more than quadrupled since the inception of the Original Tooth Fairy Poll® when the value of a lost tooth was $1.30. The 2022 poll's average gift of $5.36 per tooth is 66 cents (14%) higher than the previous peak of $4.70 set last year and well over $1 (33%) more per tooth in 2020 ($4.03). The 2022 poll also finds that 80% of the time the Tooth Fairy leaves only money rather than some other physical gift.
About the survey
The Original Tooth Fairy Poll® was conducted between January 19 and January 28, 2022, among a nationally representative sample of 1,000+ parents of children ages 6-12. The survey has a margin of error of +/- 3%.
For more information about the Delta Dental-sponsored survey, Tooth Fairy resources for families and kids, and oral health tips for infants to pre-teen, visit the Original Tooth Fairy Poll®.
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About Delta Dental Plans Association
Based in Oak Brook, Illinois, Delta Dental Plans Association is the not-for-profit national association of the 39 independent Delta Dental companies. Through these companies, Delta Dental is the nation's largest dental insurance provider, covering more than 85 million Americans and offering the country's largest dental network with approximately 154,000 participating dentists. Over the last decade, Delta Dental companies provided over $1.8 billion in direct and in-kind support to improve the oral health of our communities. Visit deltadental.com for information on individual dental insurance plans and group dental insurance plans.
SOURCE Delta Dental Plans Association