LOS ANGELES, April 15, 2014 /PRNewswire/ -- Last February, many viewers learned for the first time about sleeve gastrectomy on The Doctors TV program through a personable and highly articulate physician. It was all just part of an ongoing awareness campaign being conducted by one the nation's most respected surgeons, Michael Feiz, M.D., F.A.C.S. Millions of viewers watched him operate on a mother and her two grown daughters during a hugely compelling The Doctors sleeve gastrectomy segment. The episode also featured Dr. Feiz's transformed patients: Crystal Colone, 34, and daughters Candra, 19, and Clarissa, 20 – all looking fabulous and clearly delighted with the results of their procedures.

Highlighting the vastly improved health and happiness of the three Colones as well as the minimally invasive medical technology behind leading edge weight loss surgery on The Doctors TV episode is just one example of Dr. Feiz's ongoing awareness efforts. Through his web site as well as on television appearances and in a series of widely seen commercials, the doctor has been on the leading edge of spreading the word about both the benefits of weight loss surgery, and the medical mechanisms that make it work.

As Dr. Feiz explained to television host Dr. Travis Stork, a hormone called ghrelin is very likely at the root of the outstanding results being experienced by sleeve gastrectomy patients like the Colones. While all weight loss procedures allow patients to take control of their eating by causing them to feel fuller far faster than before, the gastric sleeve appears to provide patients with an additional chemical edge.

Ghrelin is one of the primary ways our brain is alerted – not always so truthfully – that the body "needs" more food; not surprisingly, it appears to be more prevalent in overweight and obese people. As Dr. Feiz told a national television audience, the sleeve procedure removes a large portion of the stomach, including an area that appears to be chiefly responsible for the production of ghrelin. Thus, the procedure greatly reduces the appetite, first by shrinking the stomach and second by drastically reducing the production of ghrelin. The result is that patients are finally free to undertake the healthy eating habits that will allow them to permanently defeat obesity.

At the present time, the awareness efforts of the doctor and his colleagues at Dr. Feiz and Associates are being sustained through an ongoing series of television advertisements as well as on the Internet, largely via the doctor's high-traffic website. With the help of major news stories illustrating how such previously elusive health goals as reversing type 2 diabetes are becoming an everyday reality, and the growing awareness of Dr. Feiz's status as a leader in his field, the bariatric surgeon is likely to become an even more familiar face in the coming months.  

If you are severely overweight and want to learn more about what procedures like the gastric sleeve can do for you, please call 800-868-5946 today. You may also visit www.DrFeiz.com.

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SOURCE Dr. Feiz and Associates