CORAL SPRINGS, Florida, March 8, 2016 /PRNewswire/ --
As more and more consumers & companies become more familiar and reliant on various social media platforms, top brands across many different industries along with today's emerging companies are turning to social media influencers allocating growing budgets for valuable marketing and awareness campaigns. Leading Social Media & Social Influencers with recent developments of note in the markets are SharkReach, Inc. (OTC: SHRK), Facebook Inc. (NASDAQ: FB), Twitter, Inc. (NASDAQ: TWTR), MeetMe, Inc. (NASDAQ: MEET) and LinkedIn Corporation (NYSE: LNKD)
SharkReach, Inc. (OTC: SHRK) a millennial influence marketing company today announced that a key component of its proprietary technology for creating, posting, managing and monitoring branded sharable content, is now out of beta and has gone live in a self-service option available to all Company clients. SharkPulse, using a proprietary inference engine, effectively reads and interprets posts all across social media and monitors and reports in real-time if a particular post is Positive, Negative or Neutral. This feature - tracking sentiment in real-time - is a first in the influencer marketing industry.
Read the full SharkReach (SHRK) Press Release at http://www.financialnewsmedia.com/profiles/shrk.html
SharkPulse then automatically sends text notifications to the client to immediately notify them of negative posts, allowing the client, to follow every conversation and respond accordingly or to change the key messaging in a campaign if necessary. SharkPulse monitors the sentiment across social media of the way the brand or the campaign itself is mentioned (Positive/Negative/Neutral). If the intended message/sentiment changes in any way or receives a negative reaction to the intended message, the client can immediately respond to turn an underperforming plan into a winning strategy, or maximize an already successful campaign. It allows the client to maintain control and act accordingly as is needed. SharkPulse allows the Company's clients, in the midst of their active campaign, to monitor the sentiment of the comments made when the campaign is shared across social media, acting as an insurance policy for the client's brand, It can be accessed from their desktops, laptops, notebooks and smart phones. "SharkPulse was born from listening to our clients. Many times they have asked: 'Can you monitor every time our brand or #campaign is liked, shared or mentioned on Social Media? Or even better, could you monitor if what is being said about our brand or Campaign is Positive or Negative?' Well now I can say, 'Yes we can!' SharkPulse is our answer. Its 24/7/365 Real-time monitoring of #hashtags, keywords and brand mentions across social media and the web. Clients can now see who is talking about their brand, what they are saying and be notified if what was said is NEGATIVE. It's like having an insurance policy for their campaigns," said Steve Smith, CEO & Founder of the Company.
In other Social Media/Marketing events & developments: Facebook (NASDAQ: FB) isn't just Facebook. Other platforms owned by the social network include WhatsApp and Instagram, as well as the now-separated Messenger product. As these other platforms grow, Facebook marketers will be able to benefit from greater scale across multiple platforms simultaneously. Indeed, advertisers are already doing exactly this -- and it's working. Tapping into Facebook's network effect -- Facebook's greatest competitive advantage is probably the reach of its platform. With 1.59 billion monthly active users and and 1.04 billion daily active users, members benefit from an immense network effect, or the phenomenon in which the sheer number of users on the platform is, in and of itself, the most attractive aspect of the social network. Facebook's immense reach, therefore, is what keeps users around -- and it's what attracts new members. But the social network's growing reach also benefits marketers on the platform. And what's particularly interesting about the value of Facebook's reach to marketers is that marketers can benefit from the combined scale of multiple social network's owned by Facebook, particularly the combined scale of Facebook and Instagram. Source: The Motley Fool - fool.com
Officials with the nonprofit Simon Wiesenthal Center praised Twitter (NASDAQ: TWTR) on Monday for increasing efforts to thwart Islamic State's use of its platform for recruitment and propaganda. The center's Digital Terrorism and Hate Project gave Twitter a grade of "B" in a report card of social networking companies' efforts to fight online activity by militant groups such as IS. "We think they are definitely heading in the right direction," the project's director, Rabbi Abraham Cooper, told Reuters in a telephone interview ahead of Monday's release of the report card at a press conference in New York. Source: Fortune.com
MeetMe, Inc. (NASDAQ: MEET), a public market leader for social discovery, recently announced it will present and host investor meetings at the following investor conferences: Northland Capital Markets Growth Conference - Wednesday, March 9, 2016
(Group and One-on-One Meetings Only) - Omni-Berkshire Place, New York, NY -- 28th Annual Roth Conference - Tuesday, March 15, 2016 at 3:00 p.m. Pacific Time - The Ritz-Carlton, Laguna Niguel, CA -- MeetMe management will host group and one-on-one meetings with investors at Northland on March 9th and Roth on March 15th
SmartRecruiters, the Hiring Success Company™, recently announced its inclusion as an inaugural member of the LinkedIn Talent Solutions Preferred Partner program. This new program recognizes SmartRecruiters as an advanced Talent Acquisition Platform that supports some of LinkedIn's most important products, including the next generation of their flagship product, LinkedIn Recruiter, and their all-new LinkedIn Referrals product. Lee Womer, Director of Business Development for LinkedIn (NYSE: LNKD), commented, "SmartRecruiters has done an impressive job of enabling deep integration into key LinkedIn Talent Solutions products. Their LinkedIn Recruiter integration is best in class and they were one of our first partners to enable LinkedIn Referrals. I'm therefore thrilled that they are an inaugural member of our Talent Solutions Preferred Partner program."
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