ATLANTA, April 28, 2011 /PRNewswire/ -- Growing IT revenue takes a holistic approach to business success. Revenue capture is a company responsibility.
One reason many technology companies fail is that often when revenues are down, high tech CEOs only blame their sales team. In Paul DiModica's new book, High Tech CEO Business Success Strategies: Strategy Is Important; But Execution Is Better™, he describes the top business mistakes that most software, technology and professional service companies make -- one of them is blaming the sales team too often. DiModica states that "to succeed in today's technology business market, revenue success must be a team approach where sales, marketing, operations, strategy and financial management are linked together into one company-wide revenue capture scorecard®. Blaming the sales team is an easy out -- the high tech company could be failing because they are selling red shoes to a blue shoe market, which has nothing to do with the sales team."
The High Tech CEO Business Success Strategies: Strategy Is Important; But Execution Is Better book teaches CEOs and their executive teams how to build a replicable and scalable revenue capture process that is sustainable in all business markets and is based on research with over 600 IT companies.
For additional information on the book High Tech CEO Business Success Strategies: Strategy Is Important; But Execution Is Better, visit here.
About Paul DiModica
Paul DiModica is a speaker, author and CEO/Founder of the Value Forward Group, Inc. (http://www.ValueForward.com), one of the largest management consulting firms in North America dedicated to IT business success. Paul is also publisher of the world's largest IT business success newsletter called High Tech Success (http://www.HighTechSuccess.com), which is read in over 110 countries and has over 160,000 opt-in subscribers.
SOURCE Paul DiModica