Top Tier1 UK Bank Chooses Clarisite Digital Behavioural Analytics to Optimise Web Customer Experience

Feb 01, 2016, 11:48 ET from Clarisite

LONDON and NEW YORK, February 1, 2016 /PRNewswire/ --

Clarisite today announced that a Top Tier1 UK Bank has selected Clarisite's Digital Behavioural Analytics solution to optimise their web customer experience, lower operational costs and generate new revenues.

Clarisite's solution was deployed in January 2016, on schedule, to start the New Year with a better understanding of customers' digital journeys. The Top Tier1 UK bank has over 2 billion online-banking sessions and 1.1 billion mobile app banking sessions per year and needed a powerful enterprise-grade solution that complies with its highest security requirements, without compromising on low TCO and time-to-market.

The bank set themselves a very aggressive objective in terms of customer satisfaction improvement over their digital properties (increase NPS), which is part of the reason why they needed a powerful session replay solution.

They had specific requirements when choosing the solution that was the best fit to record and replay customers' web experience.

The bank knew where they had issues, but were struggling to understand the proverbial why. They turned to Clarisite because of its ability to pinpoint the exact reasons behind each failing process and to deliver the most accurate replay and insights in real time. Clarisite's flexible and long-term partnership approach empowers the bank's business users to quickly become self-sufficient and maximise the actionable insights the solution brings to the business.  

"The bank had digital blind spots they couldn't get their heads around. They chose Clarisite because of its accurate and powerful technology, its agility and its longer term vision. We believe this deal is the beginning of a fruitful relationship between Clarisite and the bank," said Yaron Morgenstern, CEO, Clarisite. "We are proud to have been selected by this bank and to contribute to its ability to deliver an excellent digital Customer Experience."

About Clarisite 

Clarisite empowers organizations to manage and optimize the entire digital lifecycle of their web and mobile customers. Leveraging unparalleled big data, behavioural analytics and record-replay capabilities, Clarisite enables enterprises to see not only what online and mobile customers are doing but also why they are doing it. Most importantly, Clarisite informs and facilitates action based on those insights that can lead to enhanced Customer Experience, decreased customer disputes, and improved regulatory compliance. Clarisite's solutions are used by medium to very large enterprises mostly in the financial services and insurance industries and could cater to the needs of a wide range of verticals including healthcare, telecommunications, utilities, gaming, and business services. Learn more at http://www.clarisite.com

 


SOURCE Clarisite