Top Website Design Company, Lounge Lizard, shares 7 Common CRO Misbeliefs Everyone Should Be Aware Of
NEW YORK, Sept. 5, 2018 /PRNewswire/ -- Lounge Lizard is globally recognized as a top website design company within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."
Conversion rate optimization (CRO) is an important part of both web design and web maintenance. You drive traffic to your website with the expectation of converting that traffic into leads. CRO is the process of maximizing what you get out of your existing traffic and is something every business should look at regularly to ensure your site is truly converting as much traffic as possible. Of course, as with anything there are always misconceptions floating around that if followed cause more harm than good. Today NY based web design company, Lounge Lizard, shares 7 Common CRO Misbeliefs Everyone Should Be Aware Of.
- Follow CRO best practices. Fun fact – there aren't best practices for conversion rate optimization. The reason being is that every website is unique. Even if you have sites that are extremely similar, what might increase conversions for one site and their customers can decrease conversions in the other. True CRO is based on analytics and information. You take data and form hypotheses, then test those hypotheses.
- Anyone can do CRO. Proper conversation rate optimization takes qualified, experienced people working together. You need people skilled in research, analytics, development, and design along with someone who understands products and services plus the person leading the team. Simply put, not just anyone can do CRO.
- You only use A/B testing. A/B testing is something we discuss frequently when it comes to web design and increasing conversions, but it is not the only aspect of CRO. As we mentioned before, there is data gathering and analysis along with creating hypotheses before you even get to testing. Then you analyze and test some more. CRO is not simply testing one location of button placement versus another. You can also use multivariate testing and split testing in addition to A/B testing.
- Minor changes equal big results. Some people or articles might lead you to believe that making one or two minor changes can equal big results. While that can happen, it is important to understand that's the exception and not the rule. Expect that you will have to make a few changes and then regularly perform CRO as your business and website grows if you truly want to maximize results.
- You know your customers. Many businesses feel that they have a good handle on their customers or audience and because of this eschew suggestions made based on data analysis. The truth is, you might think you know but until you take the time to perform research, test, and review results you really don't know; you are just guessing. The internet is a place that changes constantly and as such you should expect that customers will not stay static in their motivations and interactions.
- Avoid disliked aspects. Just because something is generally disliked or unpopular, that doesn't mean everyone dislikes it. One thing CRO has taught is that elements that might be generally unpopular can still work with the right audience. Some people get hung up on avoiding using unpopular elements on the assumption that users won't like them however if analysis shows a specific element can provide a solution you need, then you should at least test them it and give it a chance.
- Small sites don't need CRO. CRO is useful for any site that wants or needs conversions. At the end of the day CRO is simply an extension of providing a good, engaging user experience. If you have a decent amount of web traffic then you are in a position to analyze data and test theories on ways to improve the users' journey.
Lounge Lizard Website Design Company is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.
Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, [email protected]
SOURCE Lounge Lizard
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