Topgolf is making a fundamental shift in its value offering, lowering gameplay rates at all U.S. venues while adding new games, new arcades, and a reimagined menu.
DALLAS, Nov. 9, 2026 /PRNewswire/ -- Topgolf, the ultimate sports, entertainment and golf destination, is announcing its lowest prices ever, reducing gameplay rates by an average of more than 20%* across all 100+ U.S. venues, effective today, November 9. This is not a limited-time promotion and there's no code required. This is a fundamental shift in Topgolf's pricing structure, designed to make the experience more affordable and accessible than ever before.
This move comes as a direct response to guest feedback. Over the past six months, Topgolf surveyed thousands of guests, analyzed social conversations and conducted in-person interviews at venues. The message was consistent: guests love Topgolf. In a survey, 78% of respondents cited social connection and 72% cited the food, drinks and service as key reasons they visit. But high cost was the number one reason guests said they don't come back more often.
"After joining Topgolf in February, I spent my first 100 days visiting our more than 100 U.S. venues and I heard a common theme from our guests: our experience is unmatched, from high-quality food to games and the ability to connect through friendly competition, but our prices are too high to keep them coming back," said David McKillips, CEO at Topgolf. "I want our guests to know that we heard them and are now introducing our lowest prices ever. Topgolf has always been about more play for all and by reducing the price of gameplay, we're backing that commitment up with real, meaningful action. The cost of fun just got more affordable."
The pricing announcement follows Topgolf's recently announced multi-year partnership with TMRW Sports to bring TGL presented by SoFi and WTGL experiences to Topgolf venues and Toptracer Range facilities nationwide. Paired with ongoing additions across food and drink menus, new arcade games rolling out at all U.S. venues by end of year, merchandise, and special events, Topgolf continues to find new ways to give guests more fun to experience, increasing the value of each visit.
Topgolf's new pricing applies to gameplay at all U.S. venues, making the brand's signature blend of entertainment, food, drink and technology-driven games more accessible to avid golfers, casual players and anyone looking for a great reason to gather.
For local pricing, booking details and availability, visit www.topgolf.com.
About Topgolf
Topgolf is the ultimate instigator of play. Thanks to our 100+ venues around the globe, which are powered by industry-leading Toptracer technology, we're leading the charge of modern golf. We offer a variety of tech-driven games, a top-tier food and drink menu, space to host large events, and a vibe focused on more play for all. To learn more, plan an event or make plans to come play around, visit www.topgolf.com.
Media Contact: press@topgolf.com
*Based on avg. hourly U.S. game play list prices vs. Topgolf historical pricing. Prices vary by venue, day & time; higher on select holidays. Excl. F&B & promos. Details at topgolf.com/lowestpricesever.
SOURCE Topgolf
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