LOS ANGELES, April 16, 2013 /PRNewswire/ -- Toppik, Inc., the leader and authority in cosmetics treatments for thin or thinning hair since its inception in 1981, is now available at prestige beauty retailer, Sephora.
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Inspired by his own struggles with hair loss, founder Mark H. Kress developed Toppik Hair Building Fibers. This revolutionary way of concealing thinning hair uses colored natural keratin fiber that is statically charged to bond to even the finest hair, is undetectable to look at and is designed to withstand wind, rain and perspiration. Since its initial launch, Toppik has garnered millions of devoted fans, including top celebrities and their hair stylists.
With its launch at Sephora.com this month, Toppik is entering one of the top beauty arenas and opens a new category for the retailer. In doing so, the brand is tapping into a more trend-driven, beauty-conscious consumer who will not only look to Toppik as a fine or thinning hair solution, but also as a must-have product for concealing scalp show-through for intricate hairstyles, disguising the look, and damage, of extensions and as a root touch-up for use in between color treatments.
"Toppik has been the remedy to treating fine and thinning hair for years and we're thrilled to be taking the next step into retail with Sephora. With the expansion comes a complete re-brand and fresh perspective," Mark H. Kress, Toppik CEO and Founder said. "These changes combined speak volumes for the future and overall perception of this hair care category."
"Toppik is a well kept secret among beauty professionals because it instantly and naturally fixes the appearance of thinning hair. In the marketplace, we are seeing a growing openness about concern about thinning hair, even among younger women," remarks Priya Venkatesh, Vice President of Merchandising, Sephora. "When our clients speak, we listen. Through our partnership with Toppik, we aim to fill an important void in beauty retail."
To learn more about the Toppik brand, visit Sephora.com and Toppik.com.
SOURCE Toppik, Inc.