NEW YORK, April 25, 2016 /PRNewswire/ -- Topps is celebrating a 60-year relationship with the National Football League (NFL) by officially signing long-term agreements with the league and the National Football Players Association (NFLPA) to publish digital trading cards in the popular Topps NFL HUDDLE® app. The deals allow Topps to continue to deliver some of its most popular brands, such as Topps® Chrome® and Topps® Inception® to NFL fans in digital form. Topps NFL HUDDLE captures the most memorable players and moments in football and delivers them via the Topps Digital App platform. The app features real-time, real-world NFL digital trading and card game options where sports fans get the chance to earn points based on the performance of their favorite players.
"Topps is passionate about continuously looking for creative and unique ways to delight a new generation of trading card and sports fans in a technology-driven culture," said Jeremy Strauser, General Manager of Topps Digital. "We are excited about taking Topps' rich history of NFL cards forward in this emerging digital card space, and we're proud to continue our successful collaboration and long-standing relationships with the NFL and NFLPA."
Topps NFL HUDDLE features timely releases and commemorative digital cards of every element of the NFL year, from opening week to the Super Bowl, and into the full off-season. Topps NFL HUDDLE will be delivering a first glimpse at the hottest new rookies from the NFL Draft starting this coming weekend with exclusive Topps Draft digital cards releasing within 24 hours of NFL Draft picks being announced. Look for special NFL Draft pick digital cards in sets such as High Tek®, Inception®, Valor® and Heritage®. Topps NFL HUDDLE will deliver a new range of exclusive digital cards that satisfy casual and die-hard football fans alike and features daily content releases in a variety of styles and designs. Fans within the Topps NFL HUDDLE app have already opened more than 200 million cards and completed 20 million trades.
Topps NFL HUDDLE is officially licensed by the National Football League and National Football League Players Association.
About Topps: Founded in 1938, The Topps Company, Inc. is the preeminent creator and brand marketer of physical and digital sports cards, entertainment cards and collectibles, and distinctive confectionery products. Topps' leading sports and entertainment products include Major League Baseball, National Football League, Major League Soccer, UEFA Champions League, English Premier League, Bundesliga, Indian Premier League, Star Wars, WWE, UFC, Wacky Packages, Garbage Pail Kids, Mars Attacks and other trading cards, sticker album collections and collectibles. Topps' app portfolio, including Topps BUNT®, Topps NFL HUDDLE®, TOPPS KICK® and Topps® Star WarsSM: Card Trader, has been a hit with millions of fans around the world. Topps' confectionery brands include Ring Pop®, Push Pop®, Baby Bottle Pop®, Juicy Drop ® Pop, Crunchkins™ and Bazooka® bubble gum. Topps was acquired by Michael Eisner's Tornante Company and Madison Dearborn Partners in October 2007. For additional information, visit Topps.com and Candymania.com.
About the NFL Players Association:
The National Football League Players Association is the union for professional football players in the National Football League. Established in 1956, the NFLPA has a long history of assuring proper recognition and representation of players' interests. The NFLPA has shown that it will do whatever is necessary to assure that the rights of players are protected—including ceasing to be a union, if necessary, as it did in 1989. In 1993, the NFLPA again was officially recognized as the union representing the players, and negotiated a landmark Collective Bargaining Agreement with the NFL. The current CBA will govern the sport through 2020.
Topps Media Contact: Amy Pandya, Rogers & Cowan
310.854.8262 / [email protected]