Torchy's Tacos Launches a Bold New Promotion Designed to Shake up Your Weekday Routine

Ditch the grind with Torchy's Hooky Hour, weekdays from 2–6 p.m. in select restaurants

AUSTIN, Texas, Sept. 24, 2025 /PRNewswire/ -- Play Hooky. We Won't Tell.

Torchy's Tacos, the cult-favorite fast casual brand known for its "Damn Good" food made fresh to order is inviting people everywhere to cut out early with the launch of its new Hooky Hour promotion. Whether you are sneaking out of work early or hitting pause on errands, Hooky Hour gives guests even more reasons to claim their afternoons back.

What started as a scrappy Austin original with a food trailer and a red Vespa making deliveries, quickly grew into a nationally recognized brand. With over 100 locations and growing, Torchy's never lost the adventurous, "Devilish For Your Own Good" spirit that made those first tacos unforgettable, and it's that same mischievous energy that is fueling Hook Hour.

Weekdays from 2 to 6 p.m., guests can enjoy half-priced drinks including all beers and cocktails, and the debut of a brand-new mocktail collection with three refreshing flavors. Paired with a lineup of crave-worthy, Hooky Hour exclusive appetizers for just $6, afternoons will be impossible to resist. These three dishes are a steal, packed with the same bold, chef-driven flavor the brand is famous for, but at a price that is so good, it feels wrong.

"At Torchy's we've always believed that people deserve to find the joy in everyday life. Hooky Hour is our excuse to put yourself first, kick back with bold flavors and have some fun doing it," says Torchy's CEO, Paul Macaluso. "We all need a break sometimes, so if you're going to sneak away, don't wait all day, do it with us. We'll make sure you have a damn good time, and don't worry, we won't tell."

The Hooky Hour Appetizer Lineup (available for $6 each)

• Street Tacos Trio
  Three traditional street-style tacos featuring a choice of slow-braised green chile pork, tender barbacoa and juicy carne asada with onions and cilantro on house-made corn tortillas.
• Diablo Chicken Bites
  Crispy golden-battered chicken bites tossed in Torchy's signature Diablo sauce, finished with honey, creamy poblano ranch, cotija cheese and zesty pickled jalapeños.
• Green Chile Pork Taquitos
  Rolled crispy tortillas stuffed with green chile pork and cheese, topped with velvety avocado sauce, cotija and cilantro.

The Mocktail Collection ($8 each, $4 during Hooky Hour)

• The Damn Goodman
  Strawberry puree, yuzu, mint, lemon and soda water.
• Watermelon Breeze
  Watermelon puree, cranberry juice, lime, basil and ginger.
• Wildberry Ginger Quencher
  Wildberry puree with ginger and lime.

To learn more about where to be Devilish For Your Own Good with Torchy's Hooky Hour, visit torchystacos.com/hooky-hour or follow us on social media Instagram.

About Torchy's Tacos
Torchy's Tacos started in 2006 when founder and chef Mike Rypka set out on a little red Vespa with a food trailer and a dream to serve tacos that were anything but ordinary. From that humble start in Austin, Texas, Torchy's has grown into one of the country's most beloved fast-casual brands, known for its chef-driven bold flavors, fresh ingredients, and an unapologetically Devilish For Your Own Good attitude. Today, Torchy's operates 125 locations across the U.S., offering a crave-worthy menu of innovative tacos, award-winning queso, and inventive drinks. Mike shares the journey of Torchy's in his book, The Devil Is In the Details: Mike Rypka and the Torchy's Tacos Story, capturing the spirit of turning Damn Good tacos into a national sensation. With every bite, Torchy's stays true to its mission: to serve Damn Good tacos while creating a place where fans can gather, let loose, and live flavor to the fullest.

SOURCE Torchy's Tacos