TORRID, Fastest Growing Plus-Size Fashion Brand, Opens First Flagship On Chicago's Famous State Street
Celebrity Fashion Stylist George Kotsiopoulos Hosts
CHICAGO, March 31, 2015 /PRNewswire/ -- Fashion brand TORRID, the ultimate destination for stylish young women sizes 12 to 28, announced today the opening of its flagship in the heart of The Loop on State Street, Chicago's historic shopping district. The 3,000 sq. ft. store will debut with a Grand Opening event open to the public, hosted by fashion stylist and TV personality George Kotsiopoulos, on Wednesday, April 8, from Noon–5pm.
This celebration marks the opening of Torrid's tenth store in Chicago, a testament to the brand's success empowering women of all sizes to "wear what you love" with no apologies. Torrid will soon be taking its sexy, edgy apparel and body-positive message coast to coast, with up to 60 new stores opening across the country this year.
"We love Chicago and Chicago loves us. We're thrilled to open a store in The Loop, in the heart of the city, and provide our girls that fun shopping experience they deserve," said Lisa Harper, Torrid CEO.
Among the festivities at the Grand Opening celebration, two lucky winners will be styled in head-to-toe Torrid by George Kotsiopoulos, who is best known for his charming yet honest critiques on E!'s Fashion Police and dressing Hollywood A-Listers, including Melissa McCarthy, Kerry Washington and Zooey Deschanel.
"Women can be fashionable no matter what size they are and it's absurd to think that fashion is just for sizes 0, 2, 4," explains George Kotsiopoulos. "Fashion is for all sizes and Torrid does an amazing job at designing collections that help women feel sexy, beautiful and confident."
Torrid models and brand ambassadors Georgina Burke and Philomena Kwao will also be attending to meet and greet guests.
The new store is located at 7 N. State Street between Washington Street and Madison Street.
EVENT DETAILS
Torrid, Plus-Size Fashion Brand
Grand Opening Celebration
Chicago Flagship
State Street
Wednesday, April 8, 2015
Noon–5:00pm
7 N. State Street, Chicago, IL 60602
Hosted by George Kotsiopoulos, Celebrity Fashion Stylist
Also attending will be Torrid's Top Models Philomena Kwao and Georgina Burke
Wardrobe giveaways and styling by George Kotsiopoulos
ABOUT TORRID
Torrid designs and retails on-trend fashion apparel, accessories, swimwear and lingerie for young, stylish women sizes 12 to 28. Its exclusive collections inspire them to feel sexy, confident and downright irresistible. Torrid has 298 stores across the country and online at torrid.com.
Find Torrid on Facebook (Facebook.com/Torrid), Instagram (@Torridfashion), Pinterest (Pinterest.com/Torridfashion), Twitter (@Torridfashion) and YouTube (YouTube.com/Torridfashion).
#torridinsider
ABOUT TRACY PAUL & COMPANY, INC.
Tracy Paul & Company (TP&Co) is a full service brand development agency. Specializing in Creative Marketing, Public Relations, Special Events, Content Creation and Documentary & Digital Production, TP&Co maintains a focus on developing brands within the Luxury, Lifestyle, Fashion, Design, Tech, Health & Wellness based sectors. TP&Co prides itself on having a global reach while maintaining a boutique environment. For over 17 years, TP&Co has been successfully building, launching and creating effective strategies for brands to increase equity and advance to the next position. www.tracypaul.com
Press Contact:
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SOURCE TORRID
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