Tostitos Takes Thursday Night Football Festivities to the Next Level, Encourages Fans to Party Like a Pro

The Official Chip and Dip Sponsor of the NFL Delivers Unprecedented Access to the Game, Rewarding Partiers with Live Auctions Featuring Fan-Pleasing Prizes

Aug 17, 2015, 06:01 ET from Frito-Lay North America

PLANO, Texas, Aug. 17, 2015 /PRNewswire/ -- Get ready, party people! This football season, Tostitos, the Official Chip and Dip of the NFL, is helping NFL devotees bring the party all season long, dialing up the fun each Thursday night to Party Like a Pro.

The all-new Party Like a Pro promotion honors super fans who host the best game-watching parties and tailgates by delivering a variety of unique NFL experiences no other snack can. To participate, Tostitos brand loyalists can visit starting August 17 and enter unique codes found on specially marked Tostitos products. The codes help fans accumulate points to use towards bidding in online auctions featuring great items for party lovers and football fanatics alike.

Fans can redeem their points in the online Marketplace for great prizes such as custom NFL Xbox consoles or EA SPORTS Madden NFL 16 or bank them to participate in online auctions. The auctions officially kick off Friday, August 28 and will close during each Thursday Night Football game. The auctions give fans the chance to bid on various items ranging from NFL game tickets to a trip across the pond to attend one of the 2015 NFL games in London*.

"Fans are truly the ones who bring the party to the NFL experience, whether they're hosting game-watching parties at home or tailgating in the parking lot," said Jeff Klein, vice president of marketing, Frito-Lay, North America. "This season, we are celebrating fans who make Tostitos brand products the centerpiece of their festivities by offering them a fast-paced, interactive opportunity to rake in fun rewards, ensuring their NFL experiences are truly spectacular."

Party Like a Pro is live August 17 through the end of the regular NFL season, with auctions closing during every Thursday Night game. Custom NFL-team branded packaging will be available in select markets. For more information, visit

* For complete detail about the Party Like a Pro promotion, see the Official rules on

About Tostitos           
The Tostitos brand is one of the many brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate Web site,, the Snack Chat blog, and on Twitter at For a full list of Party Like a Pro rules and regulations, please visit 

About PepsiCo PepsiCo products are enjoyed by consumers 1 billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit

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SOURCE Frito-Lay North America