Tough Mudder And MET-Rx® Team Up

BROOKLYN, N.Y., April 2, 2014 /PRNewswire/ -- Tough Mudder, the premier adventure challenge series in the world, announces today that MET-Rx Nutrition Inc. ("MET-Rx") is the exclusive protein bar sponsor for its events in the U.S., Canada and U.K. over the next two years.

As part of the partnership, the sports nutrition company will fuel participants taking on "Probably the Toughest Event on the Planet" at more than 40 locations this year alone. MET-Rx will also have a dedicated obstacle – "Balls to the Wall," a rope climb over a 15-foot vertical wall – on courses in the U.S.

"MET-Rx has been, and always will be, focused on one thing: making the best workout fuel possible," said Patrick Cornacchiulo, Vice President, Active Nutrition Division of MET-Rx. "We are not about fads, or trends, or hype – the MET-Rx brand represents hard work, dedication and commitment. We know that true, legitimate strength takes perseverance and drive, which are evident in the thousands of people who participate in the Tough Mudder events. Their athletes embody the same goals and principals as a MET-Rx consumer, which made this partnership a natural fit."

To provide Tough Mudder participants with the energy to tackle signature Tough Mudder obstacles like "Everest" – a greased-up quarter-pipe – and "Electroshock Therapy" – a gauntlet of 10,000-volt-charged dangling wires – MET-Rx will provide more than one million samplings of its Big 100 and Colossal bars on site.

"MET-Rx's commitment to fueling 'Legit Strong' is exactly aligned with our participants' specific needs," said Simon Massie-Taylor, Senior Vice President of Partnerships at Tough Mudder. "Mudders push themselves to their physical limits, and they need products they can count on to keep them at their peak. Our partnership with MET-Rx will provide participants access to the highest-quality products to aid in their performance and recovery."

At MET-Rx's on-site Strong Box booth, participants will be able to sample its new Prime Bar, a cleaner, leaner fuel with no artificial sweeteners or growth hormones, and its new Electrolyte Gummies. Tough Mudder participants will be early tasters before the products hit store shelves.

Participants will also walk away with a commemorative "Muddmento" from the event.

To learn more about the MET-Rx partnership with Tough Mudder, visit metrx.com or MET-Rx's official Facebook and Twitter pages.

For more information on Tough Mudder, visit ToughMudder.com, subscribe to Tough Mudder on Facebook, or follow @toughmudder on Twitter.

For additional information or to arrange an interview contact:

Andrea Staub
Vice President, Communications, MET-Rx
631-200-7459
[email protected]

About MET-Rx:
MET-Rx has dedicated over 20 years of research to developing the best workout fuel possible.  MET-Rx focuses on the power of protein to help enhance workouts. With MET-Rx's continued innovation and dedication to helping athletes reach their goals, it is no wonder why MET-Rx is the Champion for the Legit Strong.

About Tough Mudder:
Tough Mudder LLC was founded in 2010 by Will Dean and Guy Livingstone. Considered "Probably the Toughest Event on the Planet," each Tough Mudder endurance challenge tests participants' toughness, fitness, strength, stamina, mental grit and teamwork. In 2013, Tough Mudder hosted 53 events in the U.S., U.K., Canada, Australia and Germany. This year Tough Mudder will hold more than 60 events in countries worldwide. For the schedule of event dates and locations, visit www.ToughMudder.com.

SOURCE Tough Mudder