Tous les Jours Launches "Birthday Cakes For Life" Summer Contest With 100 Lucky Winners

One Grand Prize Winner Will Receive a Korean-Inspired Getaway to NYC

LOS ANGELES, Aug. 1, 2025 /PRNewswire/ -- Tous les Jours, a French Korean bakery known for transforming everyday moments into extraordinary experiences, is excited to announce the launch of its "Birthday Cakes For Life" social media contest and giveaway promoting its iconic Cloud Cake assortment. Running from August 1–13, 2025, the contest will award 100 randomly selected winners with one birthday cake per year for the next 30 years. One grand prize winner will also receive a Korean-inspired getaway to New York City, complete with culture, cuisine, relaxation, and of course, cake. The Grand Prize package includes:

• Roundtrip airfare for two to New York City
• 2-night hotel stay featuring a $500 Olive Young Korean skincare package and signature Tous les Jours pastries
• Private limousine breakfast to Tous les Jours' new Manhattan flagship café
• Korean spa day for two at SoJo Spa Club
• Dinner for two at Rockefeller Center's contemporary Korean restaurant, NARO
• All-In Express Passes at Top of the Rock Observation Deck

Tous les Jours strategically timed the launch of this contest to coincide with August—the most popular birthday month of the year—making it the perfect time to celebrate the joy of birthdays in a big way. To participate, fans must head to @touslesjoursusa on Instagram and follow four simple steps: follow @touslesjoursusa, like the official giveaway post, tag a friend in the comments, and fill out the form on the contest landing page. 

Participants must be 18 years or older and reside in the United States. All entries must be received by 11:59 p.m. PST on August 13, 2025, and winners will be selected at random and contacted directly via Instagram DM. Full terms and conditions can be found here.

"Our cakes have long been a centerpiece of celebrations, with stunning seasonal flavors and designs, complimentary candles, and a clever knife with built-in matches included with every order," said Regina Schneider, Chief Marketing Officer of CJ Foodville USA & Tous les Jours. "With this giveaway, we're honoring the tradition of celebration while giving both longtime fans and new customers across the country a chance to make Tous les Jours part of their birthdays for decades to come."

Tous les Jours' Cloud Cake Collection, known for its light, airy texture and numerous flavors, fillings and designs, is one of the bakery's most iconic offerings. Blending traditional French-inspired baking techniques with modern Asian flavors, Tous les Jours is a one-stop-shop for birthdays that transforms everyday moments into extraordinary occasions. Popular Cloud Cake varieties include: Mango, Strawberry Lychee, Green Tea, Blueberry, Earl Grey and Choco Cloud, among others.

For more information or to find a location near you, please visit www.tljus.com, or follow along @touslesjoursusa.

About Tous les Jours 
Since its debut in the United States in 2004, Tous les Jours, a Korean bakery franchise owned by CJ Foodville, has evolved into a beloved bakery café chain, renowned for its premium, handcrafted baked goods made with the finest ingredients. True to its name, meaning "every day" in French, Tous les Jours offers a wide array of fresh, daily-made pastries, gourmet cakes, desserts, and handcrafted beverages. The menu also celebrates its Korean heritage, thoughtfully incorporating signature Korean flavors into many of its offerings. With a commitment to quality, the brand meticulously selects its ingredients to ensure each item is as fresh and delicious as possible. With over 100 stores in the U.S. and more than 1,750 locations worldwide, the brand's franchise model offers aspiring entrepreneurs a unique opportunity supported by ongoing guidance and expertise. Learn more about Tous les Jours and find a location nearby at www.tljus.com and on @touslesjoursusa.

SOURCE Tous les Jours