Toy Drive at Toy Fair 2012 will Bring Play to 25,000 Children in Need

Toys Collected at End of Tradeshow to Benefit NYC Children's Charities and TIF National Partners


Feb 14, 2012, 12:10 ET from Toy Industry Association

NEW YORK, Feb. 14, 2012 /PRNewswire/ --



The Toy Industry Foundation (TIF) will cap off the 109th American International Toy Fair with its largest Toy Bank collection of the year, as volunteers scour the show floor collecting toys, games and plush worth a projected $250,000 from 225 exhibitors.




The 25,000+ toys will be distributed via TIF's Toy Bank to local and national children's charities, including:




NYC charities serving inner-city, foster care and low income children – World Vision, the NY Foundling, El Museo Del Barrio, Dream Center, Christ Tabernacle of Glendale, & Children of Promise;


TIF's national partners serving military and foster care children – Boys and Girls Clubs of America Military Services and My Stuff Bags Foundation.




The Toy Bank is administered in partnership with Kids in Distressed Situations (K.I.D.S.)


Toy Industry Foundation Executive Director and Toy Industry Association spokesperson will be present on-site.




Wednesday, February 15 @ 4 p.m.




Jacob K. Javits Convention Center, New York City




Adrienne Appell                                              Toy Industry Association                           Mobile:  646.207.3724

While other organizations provide food, shelter and support services to children and their families, the Toy Industry Foundation sees to it that these children have toys and opportunities to play in an attempt to restore both fun and a sense of normalcy to their lives. The Foundation currently fulfills its mission through core programs including The Toy Bank™ and grants to organizations whose missions are in line with that of the Toy Industry Foundation.

The first industry-wide program of its kind, The Toy Bank receives donations of newly manufactured toys from members of the toy industry and distributes them through local charities to underserved, at-risk and homeless children throughout the United States and around the world.  The Toy Bank is administered by Kids in Distressed Situations.


SOURCE Toy Industry Association