Toyota Motor Sales Reports 4.9 Percent March Increase

- Total light truck sales set March record

- Corolla sets March record

- Lexus sets fifth straight monthly record

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Apr 01, 2015, 11:38 ET

TORRANCE, Calif., April 1, 2015 /PRNewswire/ -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported March 2015 sales of 225,959, an increase of 4.9 percent from March 2014 on a volume basis. With one less selling day in March 2015 compared to March 2014, sales were up 9.1 percent on a daily selling rate (DSR) basis.

Toyota division posted March 2015 sales of 194,905, up 4.4 percent on a volume basis and 8.5 percent on a DSR basis.

"Strong March sales capped the auto industry's best first quarter in 13 years," said Bill Fay, Toyota division group vice president and general manager. "Our pickups, SUVS and Sienna minivan all posted good gains in March and contributed to a record light truck first quarter. March was more than a truck story, however, as Camry and Corolla combined for sales of over 75,000."

Lexus set a new March sales record of 31,054, up 8.6 percent from March 2014 on a volume basis and 13 percent on a DSR basis. The previous March record was set in 2007.

"We're having a hard time keeping up with the demand for luxury utility vehicles," said Jeff Bracken, Lexus group vice president and general manager. "Whether it's the new NX or the segment leading RX, consumers are looking for utility to go with their luxury experience."

March 2015 Highlights:

Total light truck sales of 105,997 were up 11.5 percent and a new March record
Camry sales topped 40,000
Record Corolla March sales of 35,532 were up 19.7 percent
RAV4 sales rose 27.9 percent to 25,243
4Runner up 22.5 percent
Combined Tacoma and Tundra pickup sales exceeded 27,000, up 5.2 percent
Sienna up 16.6 percent
Lexus luxury utility vehicles set a new March record, up 23.9 percent
New Lexus NX and RC models post their best sales since launch
Lexus sets new first quarter record of 77,180 vehicles (previous best 2007)

*Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume

About Toyota
Toyota (NYSE: TM), the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we've built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 40,000 people (more than 32,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.5 million cars and trucks (more than 2.2 million in the U.S.) in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company's extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit www.toyotanewsroom.com.

TOYOTA U.S. SALES SUMMARY
March, 2015

	-- CURRENT MONTH --				-- CALENDAR YEAR TO DATE --
			DSR %	VOL %			DSR %	VOL %
	2015	2014	CHG	CHG	2015	2014	CHG	CHG
TOTAL TOYOTA	225,959	215,348	9.1	4.9	575,620	520,997	10.5	10.5
TOTAL TOYOTA DIV.	194,905	186,755	8.5	4.4	498,440	455,912	9.3	9.3
TOTAL LEXUS	31,054	28,593	13.0	8.6	77,180	65,085	18.6	18.6

YARIS	2,518	1,805	45.1	39.5	5,324	4,144	28.5	28.5
COROLLA	35,532	29,685	24.5	19.7	90,728	77,737	16.7	16.7
PRIUS	16,038	18,582	-10.2	-13.7	40,300	43,648	-7.7	-7.7
CAMRY	40,800	41,953	1.1	-2.7	100,505	94,283	6.6	6.6
AVALON	4,721	5,946	-17.4	-20.6	13,604	13,295	2.3	2.3
SCION FR-S	893	1,464	-36.6	-39.0	2,445	3,425	-28.6	-28.6
SCION iQ	65	259	-73.9	-74.9	232	591	-60.7	-60.7
SCION xD	114	800	-85.2	-85.8	456	2,054	-77.8	-77.8
SCION xB	1,575	1,534	6.8	2.7	4,472	4,057	10.2	10.2
SCION tC	1,777	1,860	-0.6	-4.5	4,373	4,330	1.0	1.0
TOTAL SCION	4,424	5,917	-22.2	-25.2	11,978	14,457	-17.1	-17.1
TOTAL TOYOTA DIV. CAR	104,033	103,888	4.1	0.1	262,439	247,564	6.0	6.0

CT	1,416	1,480	-0.5	-4.3	3,399	4,000	-15.0	-15.0
IS	4,488	4,893	-4.6	-8.3	11,246	11,458	-1.9	-1.9
RC	1,201	0	N/A	N/A	3,032	0	N/A	N/A
ES	5,773	6,784	-11.5	-14.9	14,045	15,103	-7.0	-7.0
GS	2,374	2,484	-0.6	-4.4	5,904	5,358	10.2	10.2
LS	676	744	-5.5	-9.1	1,848	1,967	-6.0	-6.0
LFA	1	2	-48.0	-50.0	4	4	0.0	0.0
TOTAL LEXUS CAR	15,929	16,387	1.1	-2.8	39,478	37,890	4.2	4.2
TOTAL TOYOTA CAR	119,962	120,275	3.7	-0.3	301,917	285,454	5.8	5.8

RAV4	25,243	19,733	33.0	27.9	67,010	53,064	26.3	26.3
FJ CRUISER	12	1,484	-99.2	-99.2	195	3,912	-95.0	-95.0
VENZA	2,404	3,090	-19.1	-22.2	6,781	7,555	-10.2	-10.2
HIGHLANDER	13,039	13,019	4.2	0.2	35,362	35,747	-1.1	-1.1
4RUNNER	8,648	7,062	27.4	22.5	22,013	15,682	40.4	40.4
SIENNA	12,855	11,027	21.2	16.6	32,723	26,087	25.4	25.4
SEQUOIA	1,051	1,131	-3.4	-7.1	2,811	2,898	-3.0	-3.0
LAND CRUISER	227	287	-17.7	-20.9	683	772	-11.5	-11.5
TOTAL TOYOTA DIV. SUV	50,624	45,806	14.9	10.5	134,855	119,630	12.7	12.7

TACOMA	15,885	14,445	14.4	10.0	39,666	35,229	12.6	12.6
TUNDRA	11,508	11,589	3.3	-0.7	28,757	27,402	4.9	4.9
TOTAL TOYOTA DIV. PICKUP	27,393	26,034	9.4	5.2	68,423	62,631	9.2	9.2
TOTAL TOYOTA DIV. TRUCK	90,872	82,867	14.0	9.7	236,001	208,348	13.3	13.3

NX	3,633	0	#N/A	#N/A	9,111	0	#N/A	#N/A
RX	9,177	9,943	-4.0	-7.7	22,236	21,232	4.7	4.7
GX	2,024	1,874	12.3	8.0	5,480	4,907	11.7	11.7
LX	291	389	-22.2	-25.2	875	1,056	-17.1	-17.1
TOTAL LEXUS TRUCK	15,125	12,206	28.9	23.9	37,702	27,195	38.6	38.6
TOTAL TOYOTA TRUCK	105,997	95,073	15.9	11.5	273,703	235,543	16.2	16.2

SELLING DAYS	25	26			75	75
DSR = DAILY SELLING RATE
TOYOTA U.S. SALES SUMMARY
March, 2015

	-- CURRENT MONTH --				-- CALENDAR YEAR TO DATE --
			DSR %	VOL %			DSR %	VOL %
	2015	2014	CHG	CHG	2015	2014	CHG	CHG
* NORTH AMERICAN BUILT VEHICLES

COROLLA	35,532	29,672	24.5	19.7	90,728	77,680	16.8	16.8
CAMRY	40,784	41,942	1.1	-2.8	100,457	94,258	6.6	6.6
AVALON	4,721	5,946	-17.4	-20.6	13,604	13,295	2.3	2.3
RAV4	17,674	14,136	30.0	25.0	47,839	39,635	20.7	20.7
VENZA	2,404	3,090	-19.1	-22.2	6,781	7,555	-10.2	-10.2
HIGHLANDER	12,744	12,655	4.7	0.7	34,543	35,068	-1.5	-1.5
SIENNA	12,855	11,027	21.2	16.6	32,723	26,087	25.4	25.4
SEQUOIA	1,051	1,131	-3.4	-7.1	2,811	2,898	-3.0	-3.0
TACOMA	15,885	14,445	14.4	10.0	39,666	35,229	12.6	12.6
TUNDRA	11,508	11,589	3.3	-0.7	28,757	27,402	4.9	4.9

RX	8,776	7,684	18.8	14.2	20,912	14,781	41.5	41.5

TOTAL	163,934	153,317	11.2	6.9	418,821	373,888	12.0	12.0
N.A. VEHICLES % OF TOTAL	72.6%	71.2%			72.8%	71.8%

TOYOTA DIV. IMPORT CAR	22,996	26,328	-9.2	-12.7	57,650	62,331	-7.5	-7.5
LEXUS IMPORT CAR	15,929	16,387	1.1	-2.8	39,478	37,890	4.2	4.2
TOYOTA DIV NA BUILT CARS	81,037	77,560	8.7	4.5	204,789	185,233	10.6	10.6
TOTAL TOYOTA CARS	119,962	120,275	3.7	-0.3	301,917	285,454	5.8	5.8

TOYOTA DIV. IMPORT TRUCK	16,751	14,794	17.8	13.2	42,881	34,474	24.4	24.4
LEXUS IMPORT TRUCK	6,349	4,522	46.0	40.4	16,790	12,414	35.3	35.3
TOYOTA DIV NA BUILT TRUCK	74,121	68,073	13.2	8.9	193,120	173,874	11.1	11.1
LEXUS NA BUILT TRUCK	8,776	7,684	18.8	14.2	20,912	14,781	41.5	41.5
TOTAL TOYOTA TRUCK	105,997	95,073	15.9	11.5	273,703	235,543	16.2	16.2

SELLING DAYS	25	26			75	75
DSR = DAILY SELLING RATE

	--CURRENT MONTH--				--CALENDAR YEAR TO DATE--
Memo:	2014	2015	DSR %		2014	2015	DSR %
Toyota Prius Sedan	9,485	10,917	-9.6%		23,871	25,518	-6.5%
Toyota Prius V (only)	2,516	2,528	3.5%		6,279	6,001	4.6%
Toyota Prius C (only)	3,564	3,685	0.6%		8,879	8,833	0.5%
Toyota Prius Phv (only)	473	1,452	-66.1%		1,271	3,296	-61.4%