• Resources
  • Blog
  • Journalists
  • Log In
  • Sign Up
  • Data Privacy
  • Send a Release
Cision PR Newswire: news distribution, targeting and monitoring home
  • News
  • Products
    • Overview
    • Distribution by PR Newswire
    • Cision Communications Cloud®
    • Cision IR
    • All Products
  • Contact
    • General Inquiries
    • Request a Demo
    • Editorial Bureaus
    • Partnerships
    • Media Inquiries
    • Worldwide Offices

 

When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • English-only
      • News Releases Overview

      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
      • Multimedia Gallery Overview

      • Trending Topics

      • All Trending Topics
  • Business & Money
      • Auto & Transportation

      • All Automotive & Transportation
      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • Auto & Transportation Overview

      • View All Auto & Transportation

      • Business Technology

      • All Business Technology
      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • Business Technology Overview

      • View All Business Technology

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Financial Services & Investing

      • All Financial Services & Investing
      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • Financial Services & Investing Overview

      • View All Financial Services & Investing

      • General Business

      • All General Business
      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • General Business Overview

      • View All General Business

  • Science & Tech
      • Consumer Technology

      • All Consumer Technology
      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • Consumer Technology Overview

      • View All Consumer Technology

      • Energy & Natural Resources

      • All Energy
      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • Energy & Natural Resources Overview

      • View All Energy & Natural Resources

      • Environ­ment

      • All Environ­ment
      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • Environ­ment Overview

      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • All Heavy Industry & Manufacturing
      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • Heavy Industry & Manufacturing Overview

      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • All Telecomm­unications
      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • Telecomm­unications Overview

      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • All Consumer Products & Retail
      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • Consumer Products & Retail Overview

      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Health

      • All Health
      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • Health Overview

      • View All Health

      • Sports

      • All Sports
      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • Sports Overview

      • View All Sports

      • Travel

      • All Travel
      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • Travel Overview

      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • All Policy & Public Interest
      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • Policy & Public Interest Overview

      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • All People & Culture
      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • People & Culture Overview

      • View All People & Culture

      • In-Language News

      • español
      • português
      • Česko
      • Danmark
      • Deutschland
      • España
      • France
      • Italia
      • Nederland
      • Norge
      • Polska
      • Portugal
      • Россия
      • Slovensko
      • Suomi
      • Sverige
  • Overview
  • Distribution by PR Newswire
  • Cision Communications Cloud®
  • Cision IR
  • All Products
  • General Inquiries
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • PR Newswire: news distribution, targeting and monitoring
  • Send a Release
    • ALL CONTACT INFO
    • Contact Us

      888-776-0942
      from 8 AM - 10 PM ET

  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • Overview
  • Distribution by PR Newswire
  • Cision Communications Cloud®
  • Cision IR
  • All Products
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • General Inquiries
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR

Toys"R"Us® Tips The Odds In Everyone's Favor, Transforming Into The Hunger Games Destination In Advance Of DVD And Blu-ray Launch

Highly Anticipated Release of The Hunger Games on DVD and Blu-ray Celebrated With Dedicated Boutiques, Special Openings, Fantastic Deals and an Appearance by Fan-Favorite "Rue"


News provided by

Toys"R"Us, U.S.

Aug 08, 2012, 05:00 ET

Share this article

Share this article


WAYNE, N.J., Aug. 8, 2012 /PRNewswire/ -- Earlier this year, millions watched as the popular novel, The Hunger Games, became a global phenomenon from Lionsgate (NYSE: LGF). In anticipation of The Hunger Games DVD and Blu-ray release on Saturday, August 18, Toys"R"Us® stores across the country will serve as the go-to destination for fans of the first movie based on the popular trilogy to find the latest products inspired by The Hunger Games. Mockingjay pins that match the one worn by Katniss, action figures based on characters, backpacks, T-shirts and more can now be found in dedicated boutiques in Toys"R"Us stores nationwide and online at Toysrus.com/HungerGames. Additionally, fans can celebrate this release at 12:01 am on Saturday, August 18 in select Toys"R"Us stores across the country.

"The Hunger Games has quickly become one of the most popular properties in the world, and from dolls to charm bracelets, shoppers are sure to find the broadest assortment of products based on the film at Toys"R"Us," said Lisa Harnisch, Senior Vice President, General Merchandise Manager, Toys"R"Us, U.S. "We worked closely with Lionsgate to create a one-stop shopping destination for fans as they anxiously count down the time until the DVD and Blu-ray release."

"Toys"R"Us has been a terrific partner in helping bring the full experience of The Hunger Games to a wide audience," said Ron Schwartz. Lionsgate Executive Vice President & General Manager of Home Entertainment. "They have created a place where fans of all ages will find a variety of unique merchandise that continues their connection to this thrilling film."

Counting Down to an Amazing DVD and Blu-ray Premiere
Fans from coast-to-coast are counting down to 12:01am on Saturday, August 18 when The Hunger Games becomes available on DVD and Blu-ray. To help everyone across the country bring home the first film based on the blockbuster book series, nearly 100 Toys"R"Us stores in the U.S. will open their doors shortly before midnight, allowing customers to be among the first to purchase The Hunger Games. A full list of stores participating in the midnight opening can be found online at Toysrus.com/HungerGamesStores.

Special Appearance By "Rue" at Toys"R"Us Times Square
To mark the official release of The Hunger Games on DVD and Blu-ray, Toys"R"Us Times Square will host a special appearance by Amandla Stenberg, who played fan-favorite "Rue" in the film, on Saturday, August 18 at 10 am. Named for the Zulu word for power, the 14-year-old actress has modeled for Disney and has appeared in numerous national commercials. Recently appointed as the new child ambassador to No Kid Hungry, Share Our Strength, Amandla will visit The World's Greatest Toy Store® to meet with and sign autographs.

Beginning today, the first 225 customers to pre-order The Hunger Games on DVD or Blu-ray or purchase The Hunger Games merchandise totaling $25 at Toys"R"Us Times Square, while supplies last, will have the opportunity to meet and receive an autograph from Amandla.* Those attending the event can also show off their knowledge of The Hunger Games trilogy by answering trivia questions and winning special prizes.

Special Savings On The Hunger Games Products at Toys"R"Us Stores
Additionally, to mark the release of The Hunger Games on DVD and Blu-ray, shoppers can find the following deals at Toys"R"Us stores nationwide:

  • On Saturday, August 18, shoppers can take an extra 50% off The Hunger Games on DVD with any purchase of The Hunger Games products totaling $30.
  • From Sunday, August 19 through Saturday, August 25, customers will receive a FREE $10 Toys"R"Us Gift Card with any The Hunger Games purchase totaling $40 or more.

Visit the Hob at Toys"R"Us Stores Nationwide and online at Toysrus.com/HungerGames
As part of the celebration of the DVD and Blu-ray launch, The Hunger Games has now received a place of honor in dedicated boutiques in Toys"R"Us stores across the country, as well as online at Toysrus.com/HungerGames. Filled with dazzling visuals of the story's hero, Katniss, the boutiques showcase a broad assortment of The Hunger Games merchandise.

Everyone interested in the greatest gear, toys, replicas of movie props, clothing and more based on The Hunger Games can find everything they need, including:

The Hunger Games Mockingjay Pin from NECA
Based on the pendant worn by the series' main character, Katniss, fans can display the image of a bird that "never should have existed."

The Hunger Games Bracelet from NECA
Fans can show their love of The Hunger Games with this assortment of bracelets available in several styles. A cord bracelet lets kids show their love of either Katniss or Peeta, while the Mockingjay can be displayed on either a link or cord bracelet.

The Hunger Games Fleece Throw from NECA
Adorned with either an image of Katniss or Peeta, customers can keep the evening chill at bay with this polar fleece blanket which measures 50" x 60."

The Hunger Games 7-inch Action Figures from NECA
After the movie ends, the story can continue with this assortment of action figures, including Katniss and Peeta in their training outfits, as well as and Katniss's friend Gale.

Toys"R"Us stores and Toysrus.com/HungerGames will also offer The Hunger Games merchandise that can't be found anywhere else, such as:

The Hunger Games Rue Collector Figure from NECA

Available exclusively at Toys"R"Us, shoppers can take home a 7-inch version of the "District 11" Tribute. Small and easily underestimated by other competitors, Rue formed a bond with Katniss.

The Hunger Games 7-inch Cato Collector Figure
Available exclusively at Toys"R"Us, one of Katniss's main antagonists, Cato volunteered to participate in the event. As the leader of an alliance between districts 1, 2 and 4, this Career Tribute spent his entire life training to participate in The Hunger Games.

The Hunger Games fans should also note that Toys"R"Us stores nationwide will receive regular shipments of new The Hunger Games merchandise throughout the year.

Images of select The Hunger Games products available at Toys"R"Us, as well as graphics from The Hunger Games boutique in Toys"R"Us stores across the country can be found at: https://toysrus.sharefile.com/d/sb066222cf1f4ee0b.

*Please note: A pre-purchase of The Hunger Games on DVD OR Blu-ray OR The Hunger Games merchandise totaling $25 is required to receive a ticket to the special autograph signing event. Limit one ticket and one autograph per guest. Amandla Stenberg will only autograph either The Hunger Games DVD OR one The Hunger Games product at the event. No other memorabilia will be signed. Only 225 tickets are available on a first come, first served basis, while supplies last. Event giveaways are available while supplies last. This event is subject to change or cancellation.

About Toys"R"Us, Inc.
Toys"R"Us, Inc. is the world's leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 874 Toys"R"Us and Babies"R"Us stores in the United States and Puerto Rico, and in more than 625 international stores and over 145 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand's flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys"R"Us, Inc. can be found on Toysrusinc.com. Follow Toys"R"Us, Babies"R"Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

About LIONSGATE
Lionsgate is a leading global entertainment company with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, family entertainment, digital distribution, new channel platforms and international distribution and sales.  Lionsgate handles a prestigious and prolific library of approximately 13,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company's core businesses.  The Lionsgate and Summit brands remain synonymous with original, daring, quality entertainment in markets around the world. www.lionsgate.com

SOURCE Toys"R"Us, U.S.

Modal title

Contact Cision

  • Cision Distribution 888-776-0942
    from 8 AM - 9 PM ET

  • Chat with an Expert
  • General Inquiries
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices

Products

  • Cision Communication Cloud®
  • For Marketers
  • For Public Relations
  • For IR & Compliance
  • For Agency
  • For Small Business
  • All Products

About

  • About PR Newswire
  • About Cision
  • Become a Publishing Partner
  • Become a Channel Partner
  • Careers
  • COVID-19 Resources
  • Accessibility Statement
  • Asia
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Israel
  • Italy
  • Mexico
  • Middle East
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom

My Services

  • All New Releases
  • Online Member Center
  • ProfNet

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2022 Cision US Inc.