TPM Holdings Accelerates Investment in AI and Salesforce CRM for the Built World

Acquisition of The Hunley Group and an 18-month portfolio realignment position TPM CRM Solutions and TPM for their next phase of growth

GREENVILLE, S.C., Oct. 30, 2026 /PRNewswire/ -- TPM Holdings, which serves nearly 2,000 firms, today announced the completion of an 18-month strategic realignment that concentrates its capital, talent, and technology investment in two growth platforms. TPM CRM Solutions unites TrebleHook, the AI-enabled CRM built on Salesforce for the architecture, engineering, and construction (AEC) industry, with The Hunley Group (Hunley), a Salesforce and AI consulting partner focused on AEC and manufacturing. TPM, founded in 1973, continues as a trusted document and print solutions partner across the Southeast.

The realignment centered on the March 2026 acquisition of Hunley, which gives TrebleHook customers of every size a single partner from strategy through implementation and ongoing support. To sharpen that focus, TPM Holdings transitioned four business units to specialized partners positioned to serve those customers for the long term.

"AI is changing how the built world wins and delivers work, and we chose to lead that shift rather than react to it," said Chris Fay, CEO of TPM Holdings. "That meant putting our capital and our best people where we can create the most value for customers. We are building a company with the focus, talent, and platform to help AEC firms, manufacturers, and growing businesses compete in what comes next."

Investing in AI for the AEC Industry

TPM CRM Solutions is investing in agentic AI workflows built specifically for AEC firms, targeting the repetitive work that slows pursuit, proposals, and client management.

• TrebleHook is the pursuit intelligence layer for architects, engineers, and contractors, built natively on Salesforce to help firms find, win, and grow the right work.
• Hunley designs, implements, and supports Salesforce and AI solutions for clients across North America and internationally, turning customer data into action.

Together, they give firms one team that owns the product, integrates it with their core systems, and scales with them. Across the company, every team member is trained to put AI to work in their daily role.

TPM: Investing in Local Service

TPM continues to invest in document management, print, and reprographics for AEC firms and businesses across the Carolinas, delivered by the same local team customers know and trust.

Transitions Built on Continuity

Each transition was structured around continuity for customers and care for team members:

• Autodesk and Bluebeam solutions to Symetri
• HP 3D printing to M5D
• SOLIDWORKS and manufacturing technology to Hawkridge Systems
• ColorLab environmental graphics and branded interiors to Cowart

Customers of these businesses are fully supported by their new partners, with TPM Holdings committed to a seamless handoff.

"We did the hard work first so we could grow with purpose," Fay added. "The next chapter is about acceleration: for our customers, our people, and the communities we serve."

About TPM Holdings

TPM Holdings is a Southeast-based holding company that builds and scales focused businesses serving nearly 2,000 firms across the architecture, engineering, and construction industry and beyond. Its portfolio includes TPM CRM Solutions, home to TrebleHook (www.treblehook.com) and The Hunley Group (www.thehunleygroup.com), and TPM (www.tpm.com), a document and print solutions provider since 1973.

SOURCE TPM