TPN To Enhance Retail Service Offering Hires Scott Shamberg As SVP, Growth And Emerging Commerce

Jan 23, 2013, 14:24 ET from TPN

CHICAGO, Jan. 23, 2013 /PRNewswire/ -- Retail marketing agency, TPN (, today announced it has added Scott Shamberg to the agency's leadership team. With nearly 20 years of experience across nearly every marketing discipline, Shamberg will help keep TPN ahead of the curve as the retail and commerce landscape continues to evolve.

"We know retailers want to reach their targets across every possible channel, and that means activating the best retail experience across a much wider path," said Sharon Love, chief executive officer at TPN. "That's why Scott's a great fit for our organization and our continued efforts to reimagine retail. His unique experiences, style and approach are sure to inspire clients and TPN teams to think differently about how we can continue to bring new and dynamic ideas to every aspect of our business."

Shamberg, 41, joins TPN as Senior Vice President—Growth and Emerging Commerce and will work across all of TPN's nine offices, including Chicago, New York, Dallas, San Francisco and Bentonville. He brings with him a strong digital pedigree, having spent time working with and advising start-ups in the commerce and ad tech space. Previously, he spent eight years at Critical Mass and was an instrumental part of the agency's growth.

"The people that brands talk with today are totally in control of deciding when, where and what they buy," said Shamberg. "Today, retail is happening everywhere. TPN has a depth of retail expertise that is as good or better than any other agency. We have a great opportunity to take that expertise, continue to pair it with new technology and apply it to the way commerce is changing."

Shamberg will lead TPN marketing and business development in addition to working with TPN clients. His focus will be to expand the agency's core retail service offerings and create new products and services that further facilitate the consumer purchase experience in the increasing digital world.

About TPN (
TPN is a leading brand-centric retail marketing agency with a proven history of providing thought-provoking perspectives, ideas and inspiration to global brands and retailers. TPN takes an intellectual and experienced approach to applying its core disciplines, shopper marketing, customer-specific marketing, consumer promotions and environmental design, to build brands and close sales. TPN is a part of Diversified Agency Services, a division of Omnicom Group Inc.

About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (, manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

About Omnicom Group Inc. Omnicom Group Inc. ( is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.


Laura Muma