Tracey Brown Named Managing Director, RAPP Dallas

NEW YORK, Jan. 26 /PRNewswire/ -- RAPP today announced that Tracey Brown has been appointed to the position of Managing Director of its Dallas office, one of the largest of RAPP's operations globally. In this role, Tracey will steward relationships with RAPP's clients in the Dallas area, as well as drive the agency's teams to challenge and inspire creative business solutions for clients.

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Formerly SVP of Client Services/Account Management at RAPP, Tracey set the strategic direction for the agency's client engagements that has ultimately mapped the course for the work the agency does. Her vision is to deliver on the RAPP Brand Promise of Customer Obsession, which is the company's commitment to counseling and enabling clients to succeed in the ever-changing Consumerscape.

"I believe RAPP is the agency of the future," said Tracey. "And as the agency of the future, it is our job to help our clients navigate the new and emerging digital world. It is an absolute understatement that we live in a state of change, driven by the digital revolution.  Couple this with the global economic downturn, and it is no surprise that data-driven and measurable marketing is where the marketing world has evolved. The digital revolution has made direct and individualized messages essential, which could lead one to say that all marketing has really become direct marketing. RAPP is the pioneer in Direct and, as such, data-driven marketing is in our DNA. Because of this we are uniquely positioned to lead companies and their brands in this new digital era. I'm excited to be part of the management team that is making this happen."

Commented Jim Lyons, President of RAPP USA, "Tracey has shown a remarkable ability to shape the future of RAPP. She has created a credible and optimistic image of the future with a firm strategy, ability to inspire others to action and the commitment and courage needed to evolve."

In her previous role at RAPP, Tracey developed innovative retention and renewal programs for top clients, created successful viral/social campaigns to drive sales for a new product launch in the high-tech category and revolutionized the loyalty marketing for a key travel/hospitality client.

Prior to joining RAPP, Tracey served as Chief Operating Officer for direct marketing agency Direct Impact (now called Engauge). Other roles include Director of Worldwide Consumer Marketing for a high-technology client – where she helped drive the market share and profitability for the client's $2 billion consumer business. As Senior Consultant with Pepper and Rogers Group, she designed a wide range of customer relationship management strategies and tactics for a number of clients in various industries.

About RAPP

Named to Advertising Age's prestigious A-list in 2009 and ranked the publication's #1 Direct Marketing Agency in the US in 2005, 2006 and 2007, RAPP (www.rapp.com) is one of the largest direct, digital and data-based marketing services networks in the world. The network is comprised of more than 50 offices in 30 countries delivering over 40 years' experience in customer acquisition, retention and optimization to its clients. RAPP is a unit of the Omnicom Group, Inc.

SOURCE RAPP