Tracking First Joins Adobe Exchange Partner Program to Enhance Data Governance and Reporting for Adobe Analytics Cloud Users
Data Governance firm advances to Business Level Partner within the Program to supply digital marketers with a unified governance platform, resolving campaign data issues prior to launch
SANDY, Utah, March 8, 2018 /PRNewswire/ -- Tracking First, a leading Data Governance firm serving more than 30 Fortune 500 clients, has signed on as a Business Level Partner in the Adobe Exchange Partner Program. This collaboration is designed to help Adobe Analytics Cloud users make campaign optimization decisions with greater confidence and speed by generating analytics-based unifying tracking codes.
Tracking First's unified campaign governance platform helps ensure marketing data from multiple systems are validated and synchronized with Adobe Analytics Cloud prior to launch, increasing the speed of reaching data insights. Marketing teams can generate the codes they need directly, verify that tracking codes are captured accurately, and deploy them immediately.
"We are aware of the costs paid by companies—both in dollars and in human capital—based on marketing data that offers only a partial or unclear picture," said Craig Scribner, founder and CEO of Tracking First. "Our collaboration with Adobe enables marketers to combine the industry's leading analytics platform with our unified campaign data governance solution to get greater clarity into how their campaigns perform."
In today's business environment, multiple divisions in an organization need to rapidly deploy digital marketing campaigns, giving rise to the critical need for campaign data governance. Determining what's working and what's not, implementing standards so brand integrity can be preserved, and funneling more investment into marketing campaigns that are making the biggest impact, all require campaign data governance.
"Tracking First enables marketers to optimize their campaign experience and ROI through unified campaign data governance," said Cody Crnkovich, head of platform partners and strategy, Adobe. "Tracking First's integration ensures that campaign data is correctly created and organized, enabling marketers to make faster, more intelligent decisions with greater confidence."
Tracking First counts many U.S.-based and international companies among its clients, and assures data quality and governance across a range of industries, for both small businesses and enterprise-level firms.
Tracking First was a sponsor of the 2017 Adobe Summit and will sponsor 2018 Adobe events in the U.S. and Europe.
About Tracking First
Tracking First helps digital marketers run campaigns more efficiently by unifying the results of multiple campaigns across disparate systems into one single integrated view. The company's Campaign Tracking Cloud™ automatically captures auto-generated campaign codes in its cloud-based repository. From there, the results of each campaign can be easily and accurately analyzed. Tracking First integrates codes from multiple sources, describes and classifies those codes, synchronizes those codes across distributed teams, verifies landing pages, and ensures consistent campaign naming conventions. Marketers of more than 3,500 brands rely on Tracking First for precise campaign analytics to make better-informed decisions. For more, visit www.trackingfirst.com.
About Adobe Analytics Cloud
Adobe Analytics Cloud, part of Adobe Experience Cloud, is the core system of intelligence for the experience business. Adobe Analytics Cloud combines Adobe Audience Manager, the leading data and audience management platform, and Adobe Analytics, the industry leading solution for applying real-time analytics and detailed audience segmentation across all marketing channels. Adobe Analytics Cloud enables modern-intelligence teams to instantly create value from data by collecting and connecting a variety of customer engagement points, applying a customer journey lens to contextualize customer experiences, and utilizing modern measurement tools that enable self-service data science for the masses. Insights surfaced through Adobe Analytics can immediately be activated in Adobe Audience Manager for action in customer-touching technologies to deliver compelling experiences in the moments that matter.
SOURCE Tracking First
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