Tractor Beverage Marks Organic Month at Farm Aid 40 with Farmer Advocacy and a Drink Rooted in Tradition

Farmer-founded Tractor makes organic drinks with purpose—lifting up farmers, honoring the soil, and celebrating community at Farm Aid's 40th anniversary.

DENVER and MINNEAPOLIS, Sept. 2, 2025 /PRNewswire/ -- As the nation turns its attention to Organic Month, Tractor Beverage Company today announced it will return for the second year as a sponsor of Farm Aid, supporting the festival's 40th anniversary celebration Sept. 20–21 in Minneapolis. Farm Aid 40 will also mark the special, one-day-only debut of Haymaker, Tractor's organic reimagining of switchel—the centuries-old drink known as the original sports drink for farmers. Haymaker will be broadly available beginning January 2026.

"For 40 years, Farm Aid has stood with family farmers through music, community, and action," said Anna Mule, Farm Aid Business and Marketing Director. "As we celebrate this milestone, we're excited to welcome Tractor Beverage Company back for a second year. Their We The Soil campaign and the debut of Haymaker echo the vision of Farm Aid to build a vibrant, family farm-centered system of agriculture in America. Together, we are lifting up farmers' voices, honoring their traditions, and reminding everyone that the fight for family farmers and healthy soil is alive, urgent, and joyful."

September's celebration of Organic Month sets the stage for Tractor's national launch of We The Soil, a new advocacy initiative focused on the farm bill and rooted in support for organic farmers and the soil that sustains us all. The campaign, developed in partnership with the Cornucopia Institute and the Farmhand Foundation, is Tractor's rallying cry for citizens, farmers, and policymakers to stand together in defense of organic programs under the farm bill. Through postcards, an online advocacy platform, and storytelling activations on Tractor's Mad Farmer Tour, We The Soil will invite thousands of voices to remind Congress that soil health and organic farming are critical to our shared future.

The initiative will formally launch at the Farm Bill to Table Breakfast on Sept. 20 at the University of Minnesota's Student Organic Farm, where farmers, policymakers, advocates, and artists will gather for a morning of conversation, storytelling, and action—spotlighting the role of organic farming in feeding communities, protecting ecosystems, and strengthening local economies.

"Farm Aid has always been about amplifying the voices of family farmers," said Kevin Sherman, CEO of Tractor Beverage Company. "At Tractor, we believe soil is the foundation of life, and organic farming is the foundation of our future. Our presence at Farm Aid 40 is more than a partnership—it's a commitment to celebrate the resilience of family farmers and to rally citizens and lawmakers to ensure the farm bill protects the farmers who steward the soil and sustain us all."

Tractor's partners echo that urgency. "The stakes for organic farmers in this year's farm bill couldn't be higher," said Melody Morrell, Executive Director of the Cornucopia Institute. "Through We The Soil, Cornucopia, and Tractor are uniting to amplify farmer voices and mobilize citizens to take action. Together, we are ensuring that soil health, organic integrity, and farmer livelihoods are front and center in Washington."

At the festival itself, Tractor will mark a key stop on its Mad Farmer Tour—a cross-country storytelling journey celebrating farmers, food, and community. The iconic Mad Farmer Airstream will serve as a gathering place and activation hub, home to Tractor's We The Soil postcard-writing activity, where fans can pen personal notes to legislators urging support for organic farmers in the upcoming farm bill. Festivalgoers will also be among the first to taste Haymaker at Farm Aid concessions before its national release in January 2026.

About Tractor Beverage Company
 Farmer-founded and employee-owned, Tractor is built on the belief that a better food system starts with the land—and the people who care for it. Every beverage is crafted with USDA Organic certified ingredients and a commitment to supporting soil health. Tractor is the first and only Certified Organic, Non-GMO full-line beverage solution poured exclusively at Chipotle and other leading restaurants nationwide. Through its Organic Impact Tracker, Tractor transparently measures the ecological impact of every ingredient sourced. Tractor is also the founding force behind the Farmhand Foundation, dedicated to supporting farmers transitioning to organic practices.

About The Farmhand Foundation
At The Farmhand Foundation, we back the hands that feed us. Rooted in Ojai and focused on our greater region, we walk the fields and sit at farmers' tables, listening first and building real relationships. A farmhand is more than a helper—we're a steady presence, offering practical, community-rooted support that strengthens both farmers and the food systems we all depend on. From soil health and water use to retirement and farm transitions, we help secure the future of farming while connecting growers with financial tools, education, and regenerative supply chains. By honoring Indigenous wisdom, local foodways, and the resilience of our farming communities, we work to ensure that every meal begins with thriving land and thriving people. Supporting Farmhand means investing in a resilient local food system that honors people and place, and plants seeds for the next seven generations.

About the Cornucopia Institute
The Cornucopia Institute is a national nonprofit watchdog that advocates for community-scale organic farming and safeguards the integrity of the organic label. For over 20 years, Cornucopia has conducted research, education, and investigations to uncover the truth behind organic food. Their consumer tools empower organic eaters and strengthen the voice of authentic organic farmers.

About Farm Aid
 Farm Aid's mission is to build a vibrant, family farm-centered system of agriculture in America. Farm Aid artists and board members Willie Nelson, Neil Young, John Mellencamp, Dave Matthews and Margo Price host an annual festival to raise funds to support Farm Aid's work with family farmers and to inspire people to choose family farm food. Since 1985, Farm Aid, with the support of the artists who contribute their performances each year, has raised more than $85 million to support programs that help farmers thrive, expand the reach of the Good Food Movement, take action to change the dominant system of industrial agriculture and promote food from family farms.

Media Contact:
Drake Baglietto
[email protected] | 310-924-0245

SOURCE Tractor Beverage Company