Tradeshow Marketing Company Announces Results for Second Fiscal Quarter of 2010

Moving Forward on Subsequent Product Launches

BELLEVUE, WA, March 25 /PRNewswire-FirstCall/ - The Tradeshow Marketing Company, Ltd. (Pink Sheets: TSHO), a direct sales company that represents and markets unique consumer products in direct response TV (DRTV) and tradeshow demonstration sales environments, today announced results of operations for its fiscal 2010 second quarter, ended November 30, 2009. The company also completed the requirements to regain Pink Sheets "Current Information" status and expects its listing to be upgraded in the coming days. Subsequent to the second quarter end, the company successfully launched its infomercial product campaign for the Ultimate Squeegee(TM) and completed a $1.2 million private equity placement.

Revenue for second quarter of 2010 was $9,073 as compared to $3,864 in the same quarter a year ago. Second quarter revenue reflects the company's repositioning in the direct response TV (DRTV) business in advance of the launch of its first product, the Ultimate Squeegee. Net loss declined to $70,297, or $0.00 per share, from $117,830, or $0.01 per share, in the prior year period. The improvement in net loss was primarily due to a reduction in cost of sales related to the closing of the retail store businesses as a result of the company's focus on DRTV and tradeshow marketing channels.

"Since the end of the second quarter, we successfully executed on a number of key initiatives and properly positioned the company for future growth," stated Luniel de Beer, President and CEO of Tradeshow Marketing. "We launched our first infomercial and test campaign for the Ultimate Squeegee product, which achieved positive initial results in preparation for a seven-week campaign beginning March 29. We also raised $1.2 million in private equity on favorable terms to our current shareholders. This infusion of capital will fund our future growth plans as we seek to launch additional products on DRTV and broaden our portfolio of revenue generating programs, including our trade show operations."

"The company is currently evaluating opportunities with multiple product innovators, while continuing development for the Ultimate Squeegee," said de Beer. "Recently, we advanced our discussions with the inventor of an exciting new household device, which we expect to be our second product. We are still in the process of finalizing the agreement but are now working closely with our partner, Cesari Direct, on the initial infomercial development and future scheduling. We look forward to providing additional updates as we finalize the terms."

Most recently, the company opened its new corporate office at 2018 156th Ave. NE, Suite 100, in Bellevue, WA.

For more information about Tradeshow Marketing, please visit the Company's web site at www.tsho.com. Shareholders of Tradeshow Marketing who would like to be added to the Company's email distribution list to receive press releases and other corporate updates can send their contact information, including name, address, phone and email, to [email protected].

About The Tradeshow Marketing Company

The Tradeshow Marketing Company, Ltd. is a publicly traded consumer-products company focused on the development and distribution of unique products that have broad appeal and improve the lives of consumers. The company operates a direct demonstration business via trade shows and exhibitions throughout North America, and various product-specific e-commerce web sites. The company was established in 2003, and is headquartered in Bellevue, Washington.

All company or product names used are the property of their respective owners and may be the trade marks(TM), service marks(SM), or registered marks(R) of other companies, and are used for information purposes only and to their owners' benefit, without intent to infringe.

Safe Harbor Statement

This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may", "future", "plan" or "planned", "will" or "should", "expected", "anticipates", "draft", "eventually", or "projected". You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in the company's SEC filings.

SOURCE Tradeshow Marketing Company Ltd.