TRAILBLAZERS TAKE THE STAGE: PM360 TO CROWN LIFE SCIENCES' BRIGHTEST, SEPTEMBER 30

NEW YORK, Aug. 19, 2025 /PRNewswire/ -- PM360 has announced the finalists for its 17th annual Trailblazer Awards. PM360, a leading life sciences industry trade publication, established the Trailblazer Awards in 2009 to recognize and honor outstanding companies, marketers, marketing teams, brand managers, and initiatives that have demonstrated innovation and achieved incredible results in the life sciences.

"This year's finalists showcase exactly what sets our industry apart—bold ideas, breakthrough innovation, and real-world impact," said Anna Stashower, CEO and Publisher of PM360. "Their work improves lives, advances care, and drives the kind of progress that truly matters."

The Trailblazer Awards honor achievements in eight overall categories, including Companies of the Year, CEOs of the Year, Products of the Year, Marketer of the Year, Marketing Team of the Year, Lifetime Achievement, Brand Champions, and Initiatives. In total, PM360 is announcing over 100 finalists as well as naming a Lifetime Achievement Award recipient, an Advertising Agency Advertising Agency winner, a Life Sciences Manufacturer CEO winner, and Brand Champion winners.

All of the award finalists and winners are judged and selected by the PM360 Editorial Advisory Board, comprising some of the most forward-thinking leaders in their respective fields. To reach the finalist phase, Companies must show achievement in various areas including innovation, talent development, and social responsibility. Meanwhile, Brand Champions, Marketers, and Marketing Teams are judged on their skill, dedication, impact, and effectiveness of their work. The Initiative entries are evaluated on the innovation, quality, and effectiveness of the work. Products of the Year (including Brand of the Year, Most Innovative New Product, and Product Launch of the Year) are judged based on their innovation in treating patients, the uniqueness of branding strategy, and their ultimate contribution to the overall healthcare system. Finally, the CEOs of the Year were selected based on their ability to thrive in all aspects of leadership, such as establishing a company culture where individuals feel safe, respected, valued and motivated; displaying a unique vision, resulting in exceptional success; and earning respect from industry colleagues due to their morals, reputation, and character.

The winners will be announced and honored during a gala celebration at Gotham Hall in New York City on Tuesday, September 30 from 6 p.m. to 12 a.m. Tickets for the Trailblazer Awards Gala can be purchased on the PM360 website, here. Profiles of all of the winners will be included in PM360's November issue.

The Finalists Are:
LIFETIME ACHIEVEMENT WINNER
Dr. Sol J. Barer, Chair of the Board, Teva Pharmaceutical Industries

COMPANY OF THE YEAR: ADVERTISING AGENCY
Calcium+Company
Deerfield Group
EVERSANA INTOUCH
Minds + Assembly
Spectrum Science

COMPANY OF THE YEAR: MEDICAL DEVICE/DIAGNOSTICS
Intuitive Surgical
Procept BioRobotics
Xenco Medical

COMPANY OF THE YEAR: PHARMACEUTICAL/BIOTECH
Eli Lilly 
Merck
Sionna Therapeutics

COMPANY OF THE YEAR: SPECIALTY PHARMA/BIOTECH
Ardelyx
Ultragenyx Pharmaceuticals
Vertex Pharmaceuticals

COMPANY OF THE YEAR: SUPPLIER/VENDOR
Deep Intent
Inizio Engage
Sharecare
Swoop
Viseven 

ADVERTISING AGENCY CEO OF THE YEAR WINNER
Dr. Susan Dorfman, President and CEO (CMI Media Group)

LIFE SCIENCES MANUFACTURER CEO OF THE YEAR WINNER
Neil Kumar, CEO and Founder (Bridge Bio Pharma)

MARKETER OF THE YEAR
Amanda Peterson, VP, Director of Client Service (Petauri Kinect)
Brett Smith, Director, Marketing (Ardelyx)
Erin Murphy, Former Executive Director, Global Corporate Affairs (Mirum Pharmaceuticals)
Harshit Jain MD, Founder and Global CEO (Doceree)

MARKETING TEAM OF THE YEAR
COSENTYX US Rheumatology Marketing Strategy Team (Novartis Pharmaceuticals Corporation, Neon, an IPG Health Company, and Rise & Run, an IPG Health Company)
IBSRELA Marketing Team (Ardelyx)
Madrigal Patient Marketing Team (Madrigal Pharmaceuticals)
Novo Nordisk Ozempic Commercial Team (Novo Nordisk, BGB Group, and Rogue Producer)
Organon Biosimilars Marketing Team (Organon)
The ORGOVYX Marketing Team (Sumitomo Pharma America and Pfizer)

BRAND OF THE YEAR
IBSRELA (Ardelyx)
Keytruda (Merck & Co.)
Mounjaro (Eli Lilly)
Ozempic (Novo Nordisk)
SPINRAZA (Rise & Run, an IPG Health Company)

MOST INNOVATIVE NEW PRODUCT
Journavx (Vertex Pharmaceuticals Inc.)
Neffy (ARS Pharmaceuticals)
Ohtuvayre (Verona Pharma)
ONAPGO (Supernus Pharmacueticals)
Viz ICH Plus™ (Viz.ai)

PRODUCT LAUNCH OF THE YEAR
Eucerin® Radiant Tone Launch (Beiersdorf and Deerfield Group)
No S#!T (Guardant Shield)
Health Answers by Pfizer (Pfizer)
Journavx (Vertex Pharmaceuticals Inc.)
VORANIGO® (Servier Pharmaceuticals)

BRAND CHAMPION AWARD WINNERS

Autoimmune/Rheumatology: Robert Hillman, Head of US Marketing, Immunology (AstraZeneca)
Cardiology: Sam Griggs, Executive Director, Senior Marketing Strategist (Novartis Pharmaceuticals Corporation)
Cardiology: Cheyenne Steward, Senior Associate Director, Marketing (Boehringer Ingelheim)
Central Nervous System: Nazish Faruqi, Director, VYEPTI Marketing (Lundbeck)
Data Strategy/Marketing Analytics: Gaurav Jaggi, Director, Oncology Insights & Analytics (Bayer)
Dermatology: Cathleen (Cathy) Otten, Associate Director Consumer Marketing—Dermatology (Regeneron Pharmaceuticals Inc.)
Diabetes/Metabolic Disorders: Asma Ali, Head of US Established Products (Sanofi)
Diversity/Multicultural: Mohini Patel, Senior Consumer Marketing Manager, Dermatology (Regeneron Pharmaceuticals Inc.)
Gastrointestinal: TJ Beaury, Associate Director, Consumer US DUPIXENT Gastroenterology (Regeneron Pharmaceuticals Inc.)
Global Marketing: Nadia Khatri, Director, Worldwide Media and Planning, HCP (Bristol Myers Squibb)
HCP Engagement: Sergio Cuello, Head of Marketing, Oncology (Recordati Rare Diseases)
HCP Engagement: Sherif Esmail, Director, Neurology HCP Marketing (Lundbeck)
Hematology/Oncology: Katie Lewandroski, VP Oncology (Sumitomo Pharma America)
Infectious Disease/Vaccine: Cassie Fuhro, Consumer Marketing Lead (MODERNA)
Infectious Disease/Vaccine: Stacie Patterson, Director, Oncology Marketing (GSK)
Innovation/Digital Strategy: Dave Giuga, Executive Director of Commercial Innovation (AstraZeneca)
Managed Markets/Payer Strategies: Shannon Stempkowski, Sr, Director. Market Access Marketing (Genmab, Inc.)
Men's Health: Shelley Brathwaite, Director, Patient Marketing (Sumitomo Pharma America)
Nephrology/Urology: Katie Donnini, Senior Director, Patient Advocacy & Stakeholder Management (Otsuka Pharmaceutical Companies [US])
Patient Engagement: Rob McCune, Sr. Director, Ruconest Marketing (Pharming)
Rare Diseases: Ross Lu, Marketing Lead, Rare Syndromes, Epilepsy US (UCB, Inc.)
Rare Diseases: Jasmin Hamm, Director, Patient Marketing (argenx)
Respiratory: Pauline Benkov, Director, Consumer Marketing, DUPIXENT (Regeneron Pharmaceuticals Inc.)
Respiratory: Shawn Booth, Sr. Director (AstraZeneca)
Women's Health: Jacquelyn Williams, Executive Director, Novartis Patient Support, Breast Cancer (Novartis Pharmaceuticals Corporation)

INITIATIVE FINALISTS

APP/DIGITAL SOLUTION OR SUITE
Asentech's Amplifi & Libtayo™ Skin: Omnichannel Behavior Triggered Emails (Regeneron Pharmaceuticals, Inc. and Asentech)
Badge of Honor (FCB Health New York, an IPG Health Company)
Currax Pharmaceuticals, Real Chemistry and Swoop: Optimizing omnichannel actions and impact with AI/ML (Real Chemistry, Currax, and Swoop)
Izervay MED Select (Astellas and Bionical Solutions) 

ARTIFICIAL INTELLIGENCE/DATA ANALYTICS INITIATIVE
Harnessing GenAI for Faster HCP Insights (Accord Biopharma and Asentech)
Listening Between the Lines: How Imbruvica Tapped Passive Intelligence to Humanize the CLL Journey (Inizio Evoke, Johnson & Johnson Innovative Medicine, and Pharmacyclics LLC, an AbbVie company)
MSL Interact, powered by iON.AI (Inizio Medical and Blend)
Real Skinformation (Weber Shandwick and Golin, Sanofi and Regeneron)
Swoop AI Innovation Contest (Swoop)

CONSUMER WEBSITE/ONLINE INITIATIVE
AIRSUPRA DTC Website (VML Health)
Badge of Honor (FCB Health New York, an IPG Health Company)
Breathing New Life into Asthma Care: The DUPIXENT Asthma Website (Sanofi, Regeneron, and EVERSANA INTOUCH)
My SPIN on SMA (Rise & Run, an IPG Health Company and Biogen)
Outnumber PAH (Merck and Real Chemistry)

DIRECT-TO-CONSUMER CAMPAIGN
Badge of Honor (FCB Health New York, an IPG Health Company)
KESIMPTA Patient Advocate Video Series (FCB Health New York, an IPG Health Company, Novartis, and BIW Events)
Put Your Ears in Good Hands—Best Technology (HearUSA and Xavier Creative House)
Sound of Profound (CrowdPharm, a Spectrum Science company)
Worth Fighting For (FCB Health New York)

DIRECT-TO-PATIENT CAMPAIGN
AIRSUPRA DTC: Direct to Patient Campaign (VML Health)
Outnumber PAH (Merck and Real Chemistry)
SO, Have You Found It? (Bristol Myers Squibb and Real Chemistry)
Sound of Profound (CrowdPharm, a Spectrum Science company)
Worth Fighting For (FCB Health New York) 

HCP EDUCATION
Built for Possibilities Experience (Inizio Evoke Drive and Gilead Sciences)
MODERNA Interactive 3D Augmented Reality Presentation of Device (Confideo Labs)
Tethered to PTSD (Avalere Health, Otsuka America Pharmaceutical, and Lundbeck)
Transforming Oncology Care: Clinical Nurse Educator Program Increases HCP Knowledge by 98% (Momentum Life Sciences)
XIAFLEX® for Peyronie's Disease: Relaunching an established brand in the digital marketplace (Deerfield Group)

INTERACTIVE/IMMERSIVE MARKETING PROGRAM
MODERNA Interactive 3D Augmented Reality Presentation of Device (Confideo Labs)
Plus Antibacterial Sutures, VR Experience (Ethicon, Johnson & Johnson, and XVIVO Scientific Animation)
Virtual Journey: Esophageal Cancer (Sharecare)

OTC PRODUCT CAMPAIGN
Cortizone-10 Intensive Healing Lotion for Eczema (Chattem, Inc., a subsidiary of Sanofi Consumer Healthcare)
iVIZIA: The all-in-one dry eye drop (Elevate Healthcare)
Kingsway Pharmaceuticals' PBZ OTC Pyribenzamine Antihistamine Cream (KINGSWAY)
LaRoche Posay, Toleriane Double Repair Face Moisturizer (L'Oréal)

PATIENT/CONSUMER EDUCATION
The Adventure Jar (Inizio Evoke Drive and Gilead Sciences) 
Check Before You Inject (Novo Nordisk and ConcentricLife, An AccentureSong Company)
SAPHNELO Reddit AMA. (Imre and AstraZeneca)
Trailblazing Novartis PNH initiative integrates and amplifies the patient voice, reminding those with PNH they are not alone (Novartis, Omnicom [Snow Companies, Merkley+Partners, DDB Health, Propeller])
Vital Voices: Type 2 Diabetes (Sharecare)

PERSISTENCE/ADHERENCE PROGRAM
ONWARD Patient Support Program (UCB, Inc.)
OPTUNE GIO Patient Connection Programs (Novocure and Snow Companies)
Recurrent Pericarditis Clinical Educator Program (Inizio Engage)
Transforming Support for People with Narcolepsy: Field-Based and Virtual Nurse Educator Program Delivers 25-Point Increase in Persistence with Integrated Patient-HCP Model (Momentum Life Sciences)

PODCASTS
The Head Start: Embracing the Journey. A First-of-its-Kind Branded Podcast for Chronic Migraine (AbbVie)
The Next Marketing with HJ (Doceree)
The UroGist—A Podcast for Urologists (Urogen and Spectrum Science)

POINT OF CARE
Currax Pharmaceuticals, Real Chemistry and Swoop: Optimizing omnichannel actions and impact with AI/ML (Real Chemistry, Currax, and Swoop)
The FINTEPLA Video Book (CrowdPharm, a Spectrum Science company and UCB)
Point of Care Program (Doceree)
Redefining Support Pathways: An Integrated EHR Approach for Cancer Care (InStep Health and Cancer Hope Network)
Type 1 Diabetes Screening Awareness (Sharecare)

PROFESSIONAL CAMPAIGN
Cologuard First (Exact Sciences and EVERSANA INTOUCH)
No More Hippocrites (Wisp and EVERSANA INTOUCH)
RAFAPEX: Increased Overall Survival Starts Here (Elevate Healthcare)
Sound of Profound (CrowdPharm, a Spectrum Science company)
Wasn't Supposed to See This (Bristol Myers Squibb and Real Chemistry)

SALES AID
AIRSUPRA HCP Branded Respiratory Specialist Core Visual Aid (VML Health) 
Cologuard First (Exact Sciences and EVERSANA INTOUCH)
J&J Oncology MED Presenter (Johnson & Johnson and Bionical Solutions)
MODERNA Interactive 3D Augmented Reality Presentation of Device (Confideo Labs)
VYEPTI (Lundbeck and EVERSANA INTOUCH)

SELF-PROMOTION/CORPORATE CAMPAIGN
Bag Hunger (Spectrum Science)
"Made Possible"—100,000 Patients and Counting (Sumitomo Pharma America)
Mammo Monster Campaign (SFC Group)
Turning Grief into Action: A $150M Gift to City of Hope That Transformed Pancreatic Cancer Research (City of Hope and Real Chemistry)
Wasn't Supposed to See This (Bristol Myers Squibb and Real Chemistry)

SOCIAL MEDIA CAMPAIGN
AIRFLUENCER Campaign—Dr Abraham Video (VML Health)
Empathy in Action:  How TEZSPIRE is Leading with Real Patient Voices in Pharma Marketing (Imre, Amgen and AstraZeneca)
Migraine Blackout (The Weber Shandwick Collective, and Pfizer)
Pass the Phone Challenge (Rise & Run, an IPG Health Company and Biogen)
Rated RSV (Pfizer, dna Communications, and Weber Shandwick)

UNBRANDED CAMPAIGN
Badge of Honor (FCB Health New York, an IPG Health Company)
Cancer Doesn't Play Fair (Biolumina and Pfizer)
Outnumber PAH (Merck and Real Chemistry)
Rated RSV (Pfizer, dna Communications, and Weber Shandwick)
Shine Forward With Dravet and Shine Forward With LGS (FCB Health New York and Syneos Health)

VIDEO/TV CAMPAIGN
Breaking the Stigma in Bipolar Depression: A CAPLYTA Patient Story (Johnson & Johnson) 
Cravings Don't Own Me (Minds + Assembly and Currax Pharmaceuticals)
The Power of We (Novo Nordisk and ConcentricLife, An AccentureSong Company)
Unboxed (Neon, an IPG Health Company, Partizan, Gatehouse, Whitehouse, The Mill, and Butter)
"Why Wait"—BOTOX® Campaign & TV Commercial (AbbVie)

About PM360
PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.

The journal's targeted and insightful editorial focuses on issues that directly impact critical decision making, including: Planning and implementation of cutting-edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the "360" in the title signifies the span of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read. By providing a full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.

Contact:
Gabriela L. Laracca
Editor, PM360
646-300-8114

Gabrielle Smith
Editor, PM360
646-300-8113

SOURCE PM360