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Transformando la vida de los keniatas: "Night Time Sun" alumbra el Festival Hay
  • USA - Français
  • USA - English


News provided by

Jaguar Land Rover

May 28, 2017, 07:26 ET

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HAY-ON-WYE, Gales, May 28, 2017 /PRNewswire/ --

  • Jaguar Land Rover inaugura una singular instalación de arte en el Hay Festival llamada 'Lighting up Lives' en Kenia
  • 'Lighting up Lives' utiliza una tecnología solar avanzada que proporciona hasta cuatro horas de luz al día para 1,2 millones de personas todos los días
  • La instalación del Festival Hay utiliza lámparas solares que representan el poder del sol para transformar las vidas de las personas dándoles más tiempo de estudio o con la familia
To celebrate ‘Lighting up Lives’, a project in Kenya which uses advanced solar technology to give 1.2 million people up to four hours of extra light every day, Jaguar Land Rover has installed this interactive art installation called the 'Night Time Sun' at Hay Festival in Wales. (PRNewsfoto/Jaguar Land Rover)
To celebrate ‘Lighting up Lives’, a project in Kenya which uses advanced solar technology to give 1.2 million people up to four hours of extra light every day, Jaguar Land Rover has installed this interactive art installation called the 'Night Time Sun' at Hay Festival in Wales. (PRNewsfoto/Jaguar Land Rover)
Hay Festival goers admire the 'Night Time Sun', an interactive art installation inspired by Jaguar Land Rover’s ‘Lighting up Lives’ solar project in Kenya (PRNewsfoto/Jaguar Land Rover)
Hay Festival goers admire the 'Night Time Sun', an interactive art installation inspired by Jaguar Land Rover’s ‘Lighting up Lives’ solar project in Kenya (PRNewsfoto/Jaguar Land Rover)
Land Rover ambassador and Polar explorer Ben Saunders hosts an interactive session at Hay Festival in the Storytelling Nook to teach children about the power of solar technology (PRNewsfoto/Jaguar Land Rover)
Land Rover ambassador and Polar explorer Ben Saunders hosts an interactive session at Hay Festival in the Storytelling Nook to teach children about the power of solar technology (PRNewsfoto/Jaguar Land Rover)
To celebrate ‘Lighting up Lives’, a project in Kenya which uses advanced solar technology to give 1.2 million people up to four hours of extra light every day, Jaguar Land Rover has installed this interactive art installation called the 'Night Time Sun' at Hay Festival in Wales. (PRNewsfoto/Jaguar Land Rover) Hay Festival goers admire the 'Night Time Sun', an interactive art installation inspired by Jaguar Land Rover’s ‘Lighting up Lives’ solar project in Kenya (PRNewsfoto/Jaguar Land Rover) Land Rover ambassador and Polar explorer Ben Saunders hosts an interactive session at Hay Festival in the Storytelling Nook to teach children about the power of solar technology (PRNewsfoto/Jaguar Land Rover)

Land Rover aprovecha la energía del sol para transformar vidas con una singular instalación de arte en el Festival de Hay de Arte y Literatura. La instalación Night Time Sun es un proyecto ambicioso que utiliza lámparas solares diseñadas para arrojar luz sobre los visitantes en el mismo momento que el sol baja.

     (Photo: http://mma.prnewswire.com/media/516867/Jaguar_Land_Rover_Kenya_1.jpg )

     (Photo: http://mma.prnewswire.com/media/516868/Jaguar_Land_Rover_Kenya_2.jpg )

     (Photo: http://mma.prnewswire.com/media/516869/Jaguar_Land_Rover_Kenya_3.jpg )

La obra se inspira en el trabajo que Jaguar Land Rover está llevando a cabo en Kenia para ayudar a familias que viven en el campo. El proyecto "Lighting up Lives" (Alumbrar Vidas) espera proporcionar energía solar segura y fiable a 1,2 millones de personas para el 2020.

La falta de un suministro de electricidad por red limita las posibilidades de estudio y trabajo, pone en peligro la salud y perjudica al medioambiente. Lighting up Lives, implementado conjuntamente con el socio especialista en proyectos de Jaguar Land Rover's ClimateCare, lleva la tecnología solar a comunidades remotas - literalmente encendiendo una chispa.

Jaguar Land Rover tendrá sesiones interactivas en su tienda Story Nook durante todo el Hay Festival, que permitirá a las familias europeas comunicarse con niños keniatas y así aprender más sobre el poder transformativo de la energía solar.

Potenciando un futuro brillante  

El proyecto "Lighting up Lives" ayuda a niños en Kenia a leer y estudiar en las horas de oscuridad. Franklin Nzeki, un alumno de 14 años de la escuela Kasooni en Kalawa, comentó: "Ahora puedo terminar todos mis deberes. Antes era imposible en casa cuando bajaba el sol. Sé que mis padres son más felices ahora, y yo también."

Franklin es uno de los muchos niños que viven aislados en la Kenia rural y que se beneficia del proyecto "Lighting up Lives." La calidad de la formación mejora a medida que niños como él puedan estudiar, leer y jugar después de la puesta del sol. Las mujeres también pueden disfrutar de las nuevas posibilidades para aprender y trabajar. Las casas ahora son más sanas y los ingresos son mayores ya que no se depende de lámparas de keroseno caras, contaminantes e ineficientes.

Por otro lado, se debe destacar que la distribución, instalación y mantenimiento de los kits solares abren nuevas oportunidades para los emprendedores. La gente se siente capacitada para mejorar sus vidas de una manera sostenible e innovadora.

Este proyecto de Jaguar Land Rover refleja fielmente los valores de una empresa que empela a más de 40.000 personas a nivel global. Helen McLintock, Directora de Jaguar Land Rover, dijo: "Este proyecto apasionante es exactamente el tipo de cosa que Jaguar Land Rover quiere seguir liderando en el futuro. Usar la tecnología para el bien común y apoyando al poder de la ingeniería para mejorar las vidas de las personas y contribuir a crear un futuro libre de contaminación."

Edward Hanrahan, CEO de ClimateCare, comentó: "Nos centramos en crear programas inteligentes, integrados y rentables para nuestros clientes corporativos utilizando su inversión para crear un impacto positivo para el público y el medioambiente. Este proyecto de proporcionar electricidad doméstica en Kenia es un gran ejemplo de ello. Crea un cambio positivo, pero también dejará un legado duradero para las familias y escuelas en Kenia.".

Para más información visite http://www.media.landrover.com

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