TransMedia Group to Publicize 'Cleaning For Cancer' Offer of Free House Cleanings to Cancer Victims
11 Apr, 2011, 05:20 ET
BOCA RATON, Fla., April 11, 2011 /PRNewswire/ -- TransMedia Group said today it will shower deserving publicity on a not-for-profit organization helping to improve the lives of cancer patients nationwide, called Cleaning For Cancer (www.cleaningforcancer.org).
The organization cleans the homes of cancer patients for free while they are undergoing months of debilitating chemotherapy that often leaves them too weak for house cleaning.
TransMedia (www.transmediagroup.com) will focus publicity on the organization's founder, Nadege Desravines, a 24-year-old female from Haiti, who is dedicated to helping people battling cancer by keeping their homes clean and livable. Headquartered in Boca Raton, the organization provides free cleaning services for cancer victims throughout the U.S.
According to TransMedia CEO Tom Madden, "Our publicity will demonstrate that while cancer patients are in a weakened condition, Cleaning For Cancer helps by providing them with a clean home to return to following treatments and keeps it clean until they recover."
TransMedia said publicity will focus on the compassion Desravines has for those struggling with cancer after watching her grandmother cope with the disease in Haiti. She is also president of SFL Cleaning Services Corp. in Boca Raton, which is a for-profit company that concentrates on the commercial market.
The young entrepreneur started her cleaning company with just one vacuum cleaner and hopes for a better future for herself and her employees. She also has a BA in Public Affairs and hopes to become an attorney one day. The idea to start Cleaning For Cancer came as her business grew and she found herself with more and more customers diagnosed with cancer. As they could no longer work and were weak from chemotherapy, she felt she had to help by cleaning their homes without charge.
According to Madden, Nadege's desire to help became her passion and she felt if she could help 20 cancer victims with free home cleaning while on chemo, why not help 200 or a 1000 a month, so she created the nonprofit to raise funds to spread free cleaning services for victims across the country.
"A cancer diagnosis is a frightening and life altering traumatic experience affecting not only the patient but their entire family," said Nadege. "And one of the questions it inevitably raises is how will I clean my home and maintain my dignity."
SOURCE TransMedia Group
Share this article