TRANSMISSION LAUNCHES DYNAMIC CONTENT ENGINE BUILT TO HARNESS EVOLVING B2B BUYER EXPERIENCE

The new content experience redefines B2B marketing through a proprietary blend of human expertise, insights and AI power to deliver faster, more personalized brand content

LONDON, May 15, 2025 /PRNewswire/ -- Transmission, the world's largest independent global B2B marketing agency, unveiled a first-of-its-kind dynamic content engine, the latest release from their Propulsion Operating System, purpose-built to meet the evolving behaviors of business-to-business (B2B) buyers.

Next gen buyer behavior is shifting as media consumption evolves; approximately 83% of their research is conducted independent of Sales, and ChatGPT is often their first step. 

"LLMs have hijacked search and information discovery causing the importance of brand resonance, recognition and effective sales to increase exponentially," said Ricky Abbott, Transmission President, Americas. "We created this content engine to allow B2B marketers to spend more time in the battleground areas needed to win. Our engine offers quick solutions with real, immediate mid-funnel impact."

Core capabilities include:

• Content Auditing: AI-powered scans of existing brand assets to uncover performance gaps and redundancies.
• Personalized Content: Automated generation of persona-based content strategies tailored to funnel stages, persona, industry and/or accounts.
• LLM-Optimized Content: Generation of structured, metadata-rich content designed for maximum visibility within AI platforms.
• LLM Analytics: Measures how brands perform against competitive sets for LLM discovery as an always-on effectiveness evaluation feature.

The content engine adds customized, actionable AI-fueled content strategy development and content creation to Transmission's toolkit, designed to allow marketers and brands to focus on the block and tackle of brand and sales.

"Generative AI is not the future of content, it's now," said Chris Bagnall, Transmission Founder and CEO. "Brands that win are the ones who understand that LLMs are the new front page of the internet. Marketers must cater to an informed buyer who prefers to self-educate. Our approach fuses human insight with AI efficiency to give marketers the strategy, scale, structure and content builds to meet buyers where they are."

About Transmission
Transmission is the world's largest independent global B2B marketing agency, helping brands navigate complexity, accelerate growth, and stay ahead of change. With offices across North America, EMEA, and APAC, Transmission delivers end-to-end solutions across strategy, media, creative, and technology.

Learn more at www.transmissionagency.com or follow on LinkedIn.

Contact:

Pilaar Terry / POV Agency
On behalf of Transmission
[email protected] 

Jadyn Stutey / POV Agency
On behalf of Transmission
[email protected] 

SOURCE Transmission