Transparent House Challenges the Impossible with 'Reimagined' San Francisco Magazine Cover

The cover image named "Sutro Reimagined" exists as a part of a larger series created by Transparent House that includes creative takes on the Transamerica Building, Alcatraz Island, and Coit Tower. Clark Miller, Design Director of SF Magazine, approached Transparent House about using the image to challenge the idea of what San Francisco is and where the city is headed. The pairing of futurism and urban design was a natural fit. A city historically rooted in self-expression, San Francisco is constantly redefining itself through its culture, arts, and architecture. While this cover may depict fantasy, the audacity is relatable to the magazine's readership of over 300,000.

"The cover feels to me like a giant middle finger to the impossible," said Jon Steinberg, Editor-In-Chief of the magazine, "and a suggestion that we should be willing to do almost anything to keep San Franciscans living in San Francisco." To stay ahead of the creative curve in a city that continually evolves, Transparent House fuses visionary imagery with emerging technologies to create a unique approach to their clients' marketing needs. In addition to architectural visualization, the agency excels at product visualization, virtual reality and interactive, as well as creative branding and advertising.

About Transparent House

Founded in 2004, Transparent House (TH) is the "next-generation creative studio" (-Adweek) that excels at the intersection of digital, art, and commerce. Specializing in marketing and advertising for Real Estate and Product, TH employs strategic, digital innovation for future-forward brands. With design and 3D in our DNA, TH is equally adept in creative development and production, all of which happens around the clock through our company's interconnected global network. Simply put, our goal is to leverage new technology for your brand's marketing success.

SOURCE Transparent House