Transport America Launches New Driver Web Site Created by Recruitment Advertising Leaders, Bayard Advertising

EAGAN, Minn., April 14 /PRNewswire/ -- Transport Corporation of America, Inc. (Transport America) is pleased to announce the launch of its new driver recruitment web site www.transportamericadrivers.com created by NYC-based Bayard Advertising, a leader in recruitment marketing and employer branding. The new site features real Transport America drivers who, in their own words, talk about what makes Transport America such a great carrier.

By focusing on pay, miles, safety and its open door policy, the new site really gives drivers a complete sense of what the company is really like. It also continually reinforces the message that whatever your career goals may be, Transport America offers appealing programs designed to ensure a successful future. One of the positioning statements used throughout the site and in new marketing materials is: "We didn't invent trucking, but we are reinventing the experience." This message is reinforced by focusing on Transport America's unique strengths and points of difference in the transportation marketplace.

"Our new site is designed to recruit the best drivers in the industry. By hiring the industry's top talent, drivers can expect high pay, higher expectations and the highest number of happy drivers around. We're looking forward to growing our fleet," says Brett Terchila, Director of Operations for Transport America.

"We are very excited about the new launch of the employer brand and recruitment web site for Transport America. By positioning them as a carrier of choice, we are confident that the new, easy to use site will prove to drivers that Transport America not only values its drivers, but supports them every step of the way," says Bill Davidson, SVP of Bayard Advertising.

Drivers can visit the site www.transportamericadrivers.com to apply, or contact 1.800.447.1211 for more information.

About Transport America

Transport America began operations in 1984. The company provides a wide range of truckload carriage and logistics services in various lengths of haul in the United States, parts of Canada and Mexico. Transport America serves as an integral part of the distribution system of many of its major customers. The principal categories of freight hauled by the company are department-store merchandise, home and office furniture, grocery, industrial, consumer, paper products, and expedited services.

About Bayard Advertising

Bayard Advertising is an integrated branding and communications agency that serves B2B and B2C clients in a broad array of industries. Bayard's online and offline solutions drive results for: educational enrollment; web engagement; real estate, public and private sector recruitment for healthcare, transportation, pharmaceutical and many other verticals. For more information about Bayard Advertising, please visit www.bayardad.com  or contact Louis Naviasky, Chief Operating Officer, at 212.228.9400 x 300 or by email at [email protected].

SOURCE Bayard Advertising