Travel Oregon Unveils Tools to Facilitate Industry Collaboration

Apr 04, 2013, 18:06 ET from Travel Oregon

SALEM, Ore., April 4, 2013 /PRNewswire/ -- The Oregon Tourism Commission, dba Travel Oregon, has enhanced its industry website to provide members of the state's $8.8 billion travel and tourism industry the tools needed to help grow and sustain tourism in their communities.


The website works to provide easy access to Travel Oregon's partnership opportunities, sales and marketing opportunities and tourism resources. Whether you are new to tourism or have worked in the industry for decades, the site showcases collaborative opportunities and resources for every level.

"Oregon's travel and tourism industry is unequaled in its spirit of collaboration. We all know our individual efforts are stronger when closely aligned with one another's," said Todd Davidson, Travel Oregon CEO. "So, it's imperative for us to elevate opportunities for our industry to work in partnership.  The more unified our message, the more impactful that message is in the marketplace."

Providing a way to help Oregon travel-related companies and communities become empowered and strengthen their businesses was a driving force behind the redesign of the website and the development of enhanced content.

In a featured video on the homepage of the website, Oregon Governor John Kitzhaber speaks to the power of travel and the importance of the travel and tourism industry to the state's economy and lifestyle.

"It's important for Oregonians to know that we all contribute to and represent the state, especially people in the tourism and hospitality industry," said Governor Kitzhaber. "These folks in particular work at Oregon's front door, and the work they do is extremely important."

The Governor also calls out how the travel and tourism industry supports other Oregon companies, like Intel and Nike, because growing international visitation supports the non-stop air service Oregon enjoys from Europe, Asia and Canada. In 2012, international visitation to Oregon grew 13% over 2011 and contributed nearly $300 million to the state's economy.

The video can be viewed in its entirety at

For questions regarding the website or video, please contact

The Oregon Tourism Commission, dba Travel Oregon, works to enhance visitors' experience by providing information, resources and trip planning tools that inspire travel and consistently convey the exceptional quality of Oregon. The commission aims to improve Oregonians' quality of life by strengthening economic impacts of the state's $8.8 billion tourism industry that employs more than 92,000 Oregonians.

SOURCE Travel Oregon