NEW YORK, Oct. 3, 2011 /PRNewswire/ -- Travel Spike, LLC (www.travelspike.com), leading digital travel marketing and technology company and the owner of the Travel Ad Network® service, an advertising network for the travel, tourism and hospitality industry, today announced that John Oliver has been named Senior Vice President of Business Development. During his 25 years in the travel industry, Oliver developed particular expertise working with convention and visitor bureaus as Vice President of Sales and Supplier Partner Relations for the Professional Convention Management Association (PCMA).
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Oliver will be responsible for growing Travel Spike's meeting and convention business plus developing new business strategies and co-op programs that leverage his expertise. In that respect, John will work closely with destinations to feature them with Travel Spike's Travel Ad Network® service.
"I'm delighted to be a part of such a dynamic and fast-growing company," said Oliver. "I've been impressed over the years with Travel Spike's innovation and deep understanding of the industry plus the way they assess their clients' needs. This is a company that truly 'gets' it, and I look forward to making a contribution."
In addition to his 17 year tenure at PCMA, Oliver's career includes a strategic leadership position at Meeting Professionals International (MPI), where he served as Director of Advertising Sales. He also honed his skills and held various successful sales management positions for ConferenceDirect, Red 7 Media, the Greater Birmingham Convention and Visitors Bureau and American Exposition Services. While at PCMA, he was part of the team that launched Convene Magazine, the highly regarded, popular association publication. Travel Spike is a communication partner and digital agency of record for PCMA and John will also work on that key account.
"John is a well known, respected travel professional who brings tremendous value to Travel Spike and our clients," said Ryan Bifulco, Travel Spike's CEO. "He's an important hire and welcome addition."
John Oliver can be reached via e-mail (firstname.lastname@example.org) or telephone ((205) 655-2468). Contact him if you are a destination marketer or advertiser who would like to learn more about the Travel Ad Network® service or Travel Spike's other digital services.
About Travel Spike:
Founded in 2001, Travel Spike, LLC (www.travelspike.com) is a leading travel marketing and technology solutions company. In 2002, Travel Spike created the Travel Ad Network® service, a vertical online marketing platform exclusively focused on travel, tourism and hospitality. Travel Ad Network® offers travel advertisers and agencies a suite of digital services, including display ads, travel deal text links, targeted emails, lead generation and cross platform integrated content-driven sponsorships. Travel Spike brings a unique approach to social media marketing, electronic public relations and search engine optimization as they combine best practices, cutting edge tools and deep industry knowledge to showcase their clients across the digital landscape. Travel Spike's management team also provides strategic consulting to established travel brands and to early stage travel start-ups. Travel Spike's technology group designs, develops and integrates proprietary technology, booking engines and e-commerce applications. Over the past 10 years, Travel Spike has helped thousands of destinations, travel suppliers and travel brands by leveraging their industry-specific experience and expertise.
Larry Thomas, Latergy LLC
SOURCE Travel Spike, LLC