NEW YORK, July 17, 2012 /PRNewswire/ -- Travora Media, the leading digital media company in travel, has brought two of its media partners together, GAYOT and Marriott Rewards® Premier Credit Card from Chase, to introduce the first mobile app for GAYOT. The free app allows consumers for the first time to access GAYOT.com's Annual Restaurant Issue, including the highly anticipated Top 40 Restaurants in the U.S. list, from their mobile devices.
The app will bring GAYOT's Restaurant Issue to the hands of consumers who were previously only able to access this information on their desktops. Travora Media, partner to more than 300 travel publishers with strong advertiser relationships across both travel and lifestyle categories, brought together each of the brands to drive the creation of the mobile app with Marriott Rewards® Premier Credit Card from Chase as the exclusive sponsor.
The app, available for iPhone and iPad, showcases the best and most highly rated restaurants in the U.S., the "Top 10 New Restaurants in the U.S.," "Top 10 Steakhouses in the U.S." and more, along with access to exclusive video interviews with chefs and GAYOT.com reviews by the international team of renowned critics. It allows mobile users to make reservations as well as share details and reviews about a particular restaurant via e-mail, Twitter and Facebook.
"Travora Media is focused on bridging brand fragmentation across media devices so that content and information is accessible to consumers everywhere," said Nan Forte, CEO of Travora. "As 1 of every 3 mobile searches is for a restaurant, GAYOT is a natural fit for the mobile space, and we immediately thought of Marriott Rewards® Premier Credit Card from Chase for the exclusive sponsorship opportunity. They were looking for a cross-platform program to message on-the-go business travelers and promote their rewards perks. By bringing these two partners together, they are able to mutually build off one another's brand."
In addition to the mobile and tablet apps, the sponsorship also includes branded ads across the GAYOT.com site and the Restaurant Issue newsletter pages, as well as a sponsored custom video series with Sophie Gayot, named "one of America's finest food critics" by star chef Gordon Ramsay. "Interviews with chefs have always been exciting for me, and I'm thrilled to bring this content to emerging platforms," said Sophie Gayot. "More than just farm to table, we can now say we're bringing food experiences to mobile devices. We are committed to offering our fans and foodies everywhere a complete, 360-degree view. Our partnership with Travora to create this mobile app has helped us achieve this."
About Travora Media
Travora Media (http://www.travoramedia.com) represents the next generation of travel + lifestyle content, with hundreds of travel publishers delivering desktop and mobile solutions to 26 million qualified travelers worldwide. Travora offers exclusive publisher solutions across all stages of the travel lifecycle and represents leading travel brands including 10Best, Matador, TripWolf, Let's Go, Wanderfly, GuidePal, HopStop and more. Travora delivers turnkey revenue solutions for travel publishers, and total access to a Travel + Lifestyle audience across local, social and mobile platforms for brands. Travora Media is headquartered in New York City, and has received funding from Rho Ventures, Village Ventures, StarVest Partners, Austin Ventures and Tenaya Capital.
The GAYOT.com website serves as a serious and professional resource on dining, travel and lifestyle for an international readership in search of the best. With thousands of unbiased reviews, all written by a worldwide team of discerning professionals, GAYOT.com reviews are informative, honest and witty, providing timeless coverage while keeping pace with the latest trends. The publications began in France in 1969 with the award-winning GaultMillau guide books, during which Andre Gayot and his friends Henri Gault and Christian Millau coined and promoted the term Nouvelle Cuisine. GAYOT.com evaluates restaurants on a 20-point scale. The rankings reflect GAYOT.com's opinion of the overall quality of the cuisine. No restaurant will ever earn a perfect 20, and there are no restaurants rated less than 10 points, as they would not be good enough to be included and recommended.
About the Marriott Rewards® Premier Credit Card from Chase
The Marriott Rewards® Premier Credit Card from Chase was made for Marriott enthusiasts. Cardmembers earn five points for every dollar spent at the more than 3,500 Marriott properties worldwide toward free hotel stays, great vacations, airline miles and merchandise. Cardmembers also receive 15 nights credit toward Elite Status which provides instant Silver Elite status or better, a free night stay each year upon account anniversary, and no foreign transaction fees. For more information or to apply for the Card please visit http://www.chase.com/marriott.
SOURCE Travora Media Inc.