Trax and IRI Form Alliance to Enhance CPG Shelf Execution

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Apr 04, 2019, 09:00 ET

CHICAGO and SINGAPORE, April 4, 2019 /PRNewswire/ -- Trax, the leading provider of computer vision solutions for retail, and IRI^®, a global leader in innovative solutions and services for consumer, retail and media companies, have formed an alliance that provides consumer packaged goods manufacturers with greater insights for better and faster in-store execution and analytics.

The alliance combines Trax's leading artificial-intelligence-based computer vision and machine learning technology, which digitizes in-store shelf placement and display execution, with IRI's point of sale, shopper loyalty and household panel data. Access to these key in-store metrics enables CPGs to evaluate the quality of their execution in terms of assortment, merchandising stability, consistency of shelf execution and their relation to sales in every store. Improving execution and shelf strategies have seen portfolio growth of 3 to 5 percent and help drive better brand presence in-store.

Combining Trax with the industry-leading IRI Liquid Data^® technology platform delivers intelligent in-store execution through AI-powered data collection and analytical insights. By capturing images of retail shelves, Trax's Retail Execution Solution provides in-store execution data helps lead to significant insights integrated with the IRI Liquid Data platform. IRI's platform is one of the largest and most unique purchase, media and causal big data platform of its kind, with hundreds of integrated data sets offering end-to-end consumer insights to activation.

Joel Bar-El, CEO and co-founder of Trax, said: "This alliance brings CPGs a new level of data granularity and enables clients to be more agile in understanding their execution impact at a store level granularity not available before. IRI is extremely well known within the industry for the level of insights it delivers to their clients, and we look forward to working closely with the company to develop smarter retail execution strategies."

Baljit Dail, President of IRI Global, said, "CPG manufacturers make significant investments in in-store merchandising, often allocating more than 25 percent of sales to trade and merchandising support costs. Trax's unique AI technology to digitize the shelf, combined with IRI's POS and shopper data insights, can give CPG manufacturers continuous shelf visibility and proof of execution to ensure a strong ROI on their trade and merchandising investments. This is another significant step in our efforts to continue driving AI leadership by launching new solutions and partnering with best-of-breed companies like Trax."

About Trax

Trax is the leading provider of computer vision solutions and analytics for retail. It recently was selected as a Red Herring Top 100 Global and ranked in the top 25 Fastest Growing Companies on Deloitte's Technology Fast 500 list. The company enables tighter execution controls in-store and provides clients with the ability to leverage competitive insights through its in-store execution tools, market measurement and analytics services to unlock revenue opportunities at all points of sale. Many of the world's top brands and retailers leverage Trax globally in more than 50 countries to manage in-store execution and increase revenues at the shelf. Trax is headquartered in Singapore with offices worldwide. To learn more about Trax, please visit www.traxretail.com.

About IRI

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events – a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation – is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit www.iriworldwide.com.

SOURCE Trax