Tree Hut Unmasks 'Eerie-Sistible' Fall Line to Kick Off the Spookiest Season Yet

The Viral Body Care Brand Introduces Halloween Collection and Brings Back Vault Scents

COPPELL, Texas, Aug. 6, 2025 /PRNewswire/ -- With Summer-ween in full swing, Tree Hut, America's No. 1 Body Scrub brand, is embracing the moment with the launch of its limited-edition Glow Potion Collection. This Halloween-inspired release blends nostalgic packaging with indulgent skincare, pairing fan-favorite product formats with festive new scents. The collection includes four spooky scents that are sure to bewitch consumers' body care routine – Sweet Punkin, Meyow, Frankenshine, and Scare Glow.

Each product reflects the spirit of the season with packaging that features original character design – reminiscent of a fun Halloween costume party we all know and love. The illustrated designs give each scent a distinct identity and add a collectible touch to the limited-edition launch. The Glow Potion Collection is a festive treat you can find on shelves at Ulta, Target and Walmart, as well as online on Amazon in the coming weeks.

"We've seen incredible growth fueled by the passion of our community, and seasonal collections continue to be a powerful way for us to connect with what they're looking for," said Luis Garcia, Chief Marketing Officer. "With the Glow Potion Collection, we're expanding on that momentum, bringing newness, nostalgia, and innovation into a category we know our customers love. It's about continuing to deliver standout products that surprise and delight, while deepening the connection people have with the brand."

The Glow Potion Collection introduces a mix of seasonal scents and exclusive new additions across Tree Hut's most popular body care offerings. Each formula features Tree Hut's signature blend of Shea Butter, a Hydrating Oil Complex, Hyaluronic Acid and/or Ceramides, providing deep hydration and softness with a seasonal twist.

• Sweet Punkin is available in Shea Sugar Scrub, Foaming Gel Wash, and Serum-Infused Hand Wash for the classic pumpkin fans.
• Meyow is offered in Shea Sugar Scrub and Whipped Body Butter forms, bringing a floral and citrus scent to showers.
• Frankenshine, a mix of fruit and floral scents, is available exclusively at Target, and comes in Shea Sugar Scrub, Foaming Gel Wash, and Serum-Infused Hand Wash.
• Scare Glow, an Ulta exclusive, smells like warm apple cider and caramel and rounds out the lineup in Shea Sugar Scrub, Foaming Gel Wash, and Moisturizing Shave Oil.

Adding to the excitement, Tree Hut is reintroducing three vault scents: Sweet Cream, Pumpkin Spice Latte, and Cinnamon Dolce. Available exclusively at Target for a limited time, Sweet Cream Whipped Body Butter and Pumpkin Spice Latte Shea Sugar Scrub will be returning fan favorites. Additionally, Cinnamon Dolce Shea Sugar Scrub is returning to Ulta for a limited time only, offering Tree Hut fans another opportunity to enjoy some of the brand's most-loved fall scents.

Blending limited-time launches, exclusive retail offerings, and fan-favorite returns, the Glow Potion Collection delivers a festive twist on everyday self-care. Whether brewing up something new or returning to a familiar fall favorite, consumers can expect the same skin-loving ingredients and elevated sensorial experience that define Tree Hut – no tricks, only treats!

For more information on Tree Hut, please visit treehutshea.com and follow the brand on Instagram and TikTok.

About Tree Hut
Tree Hut believes that everyone deserves to take time in their day to feel good. The family-owned brand still produces out of Coppell, TX, and has spent over twenty years making high-quality skin and body care at an affordable price. The now global Tree Hut brand has grown to include body, shave, and lip collections, known for delicious scents, bright packaging, and premium ingredients. With an uplifting, inclusive approach to self-care, Tree Hut has built its brand largely via word of mouth, with customers and beauty influencers alike passionately sharing their favorite products and avidly anticipating seasonal launches.

SOURCE Tree Hut