Trends: Cosmetic Treatments Are In For Father's Day (INFOGRAPHIC)

IRVINE, Calif., June 13, 2012 /PRNewswire/ -- A recent review of Social Media published by The Patient's Guide® unveils a growing new trend towards male interest in cosmetic treatments.  In the last 30 days leading up to Father's Day, a review of Facebook and Twitter posts indicate that 40% of all social media references to BOTOX® (http://www.wrinkles.org/botoxinjections.aspx) were now made by men. Botox, a well-known injectable made by Allergan, Inc., which relaxes the facial muscles that create wrinkles, is the most common cosmetic treatment mentioned in social media. It's no wonder why this procedure has sprouted its new nickname, dubbed Brotox, to cater to its growing male audience. 

See survey's INFOGRAPHIC at http://www.wrinkles.org/brotox.aspx.

As a result, cosmetic practices have also seen an increase in male patients. "10-15% of my patients are males who come in for Botox and other cosmetic injectable treatments. That number is definitely up from previous years," says Dr. Jason Bloom, a Facial Plastic Surgeon in Philadelphia. "Male patients are being brought in by their significant others for Botox, or have seen their wives after receiving Botox and are interested in seeing how it can help them."

On average, these male Botox users are between the ages of 42-57. "Male interest in aesthetic treatments is up 44% from Q1 of last year to this year," said Jasson W. Gilmore, CEO and Co-Founder of The Patient's Guide. "Based on these results, along with feedback from physicians in the field, we expect this trend to continue. As cosmetic treatments like BOTOX®, Juvederm® (http://www.wrinkles.org/juvederm.aspx) and Ulthera® (http://www.wrinkles.org/ulthera.aspx) become more mainstream, men will adopt them and represent a strong growth segment for the industry."

Dr. Frederick Brandt, a celebrity dermatologist known internationally for his revolutionary role in the field of dermatology and injectables, has seen a similar trend in his practice in Miami. "Men want to look as good as they feel, and also due to the economic downturn they need to keep up their younger look to be competitive in the job market. With non-invasive procedures they can have a fresh look without surgery." Dr. Brandt has also witnessed friends and family purchase cosmetic procedures for their father or husband on special holidays and birthdays.

For further details please contact Brittney Roberts at [email protected]

About The Patient's Guide:
Each month over one million visitors trust The Patient's Guide, a platform of niche beauty properties each dedicated to a specific condition or treatment. Visitors trust the information provided because the content is written by the field's leading experts with over 150 years of collective dermatology experience. For more information, visit www.PatientsGuide.com.

BOTOX® and Juvederm® are registered trademarks of Allergan, Inc.

Ulthera® is a registered trademark of Ulthera, Inc.

SOURCE The Patient’s Guide