Accessibility Statement Skip Navigation
  • Resources
  • Investor Relations
  • Journalists
  • Agencies
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • English-only
      • News Releases Overview

      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
      • Multimedia Gallery Overview

      • Trending Topics

      • All Trending Topics
  • Business & Money
      • Auto & Transportation

      • All Automotive & Transportation
      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • Auto & Transportation Overview

      • View All Auto & Transportation

      • Business Technology

      • All Business Technology
      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • Business Technology Overview

      • View All Business Technology

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Financial Services & Investing

      • All Financial Services & Investing
      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • Financial Services & Investing Overview

      • View All Financial Services & Investing

      • General Business

      • All General Business
      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • General Business Overview

      • View All General Business

  • Science & Tech
      • Consumer Technology

      • All Consumer Technology
      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • Consumer Technology Overview

      • View All Consumer Technology

      • Energy & Natural Resources

      • All Energy
      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • Energy & Natural Resources Overview

      • View All Energy & Natural Resources

      • Environ­ment

      • All Environ­ment
      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • Environ­ment Overview

      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • All Heavy Industry & Manufacturing
      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • Heavy Industry & Manufacturing Overview

      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • All Telecomm­unications
      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • Telecomm­unications Overview

      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • All Consumer Products & Retail
      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • Consumer Products & Retail Overview

      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Health

      • All Health
      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • Health Overview

      • View All Health

      • Sports

      • All Sports
      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • Sports Overview

      • View All Sports

      • Travel

      • All Travel
      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • Travel Overview

      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • All Policy & Public Interest
      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • Policy & Public Interest Overview

      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • All People & Culture
      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • People & Culture Overview

      • View All People & Culture

      • In-Language News

      • Arabic
      • español
      • português
      • Česko
      • Danmark
      • Deutschland
      • España
      • France
      • Italia
      • Nederland
      • Norge
      • Polska
      • Portugal
      • Россия
      • Slovensko
      • Suomi
      • Sverige
  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Amplify Content
  • All Products
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Hamburger menu
  • PR Newswire: news distribution, targeting and monitoring
  • Send a Release
    • ALL CONTACT INFO
    • Contact Us

      888-776-0942
      from 8 AM - 10 PM ET

  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Amplify Content
  • All Products
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS

TRESemme Looks to Make Mercedes-Benz Fashion Week as Famous for the Hair as It Is for the Fashion

New Global Approach Empowers Women Everywhere to Achieve the Latest Hair Styles from the Runway, Right at Home


News provided by

Unilever

Sep 03, 2014, 09:21 ET

Share this article

Share toX

Share this article

Share toX

NEW YORK, Sept. 3, 2014 /PRNewswire/ -- TRESemme, the official hair care sponsor of Mercedes-Benz Fashion Week, returns to New York for its 13th consecutive season to empower women with the backstage secrets of creating runway hair, you can wear. This season, the globally recognized brand is working across its 24 markets to introduce women to its team of Runway Insiders, a collection of fashion industry experts, and expose them to the professional hair expertise, at their fingertips. This new collective, which includes leading hair stylists, top established and emerging fashion designers, as well as the industry's favorite expert insiders, will show TRESemme fans how to make runway looks work for their personal real-life moments.

Continue Reading
TRESemme (PRNewsFoto/Unilever)
TRESemme (PRNewsFoto/Unilever)
TRESemme Runway Hair You Can Wear (PRNewsFoto/Unilever)
TRESemme Runway Hair You Can Wear (PRNewsFoto/Unilever)

"The infectious energy of Mercedes-Benz Fashion Week is something that the women who use TRESemme want to be part of more and more," said Chris Barron, Global Vice President of TRESemme. "This season, we aim to make Fashion Week as famous for the hair as it is for the fashion. We know that this is a bold statement, but it showcases our commitment to achieve what the brand is best known for – to inspire and empower women the world over to take trendsetting hair from the runway, personalize it and make it their own to express their individual style, whatever the occasion."

Amplifying the presence TRESemme has at Mercedes-Benz Fashion Week even further, the brand will debut a unique advertising campaign in the epicenter of New York City, featuring an interactive billboard on the NASDAQ in Times Square.  The "Catwalk to Crosswalk" campaign allows fans to place themselves in a TRESemme billboard, engaging spectators by giving them their own moment in the spotlight.  Fans from around the world are prompted to visit www.tresbillboard.com on their smartphone and follow instructions, once they log on to the site.  To personalize their own billboard moment, they can upload a photo from their Facebook page and share their larger than life appearance on social media. 

TRESemme RUNWAY INSIDERS:
From the streets of New York City to the backstage and front row at the hottest shows at Mercedes-Benz Fashion Week, the TRESemme Runway Insiders will be working around the clock to bring women a personal point of view of the latest hair trends and how women at-home can achieve these looks. Part of this team will be  professional hair stylists Matthew Curtis, Paul Hanlon and Jeanie Syfu who will use the full collection of TRESemme products to interpret each designers' vision into fashion-forward looks that standout on- and off- the catwalk and inspire women to turn these trends from runway to ready-to-wear.  As part of this inspiration, TRESemme is partnering with some of the most celebrated established and emerging fashion designers on the schedule including: Clover Canyon, Prabal Gurung, Phillip Lim, Misha Nonoo, Narciso Rodriguez, Rebecca Taylor and Marissa Webb.

Also joining our Runway Insiders team is blogger, model, DJ and fashionista Harley Viera-Newton.  No stranger to the front row, Harley is a girl with a passion for all things hair and fashion and is best known for her unique individual style. "One of my favorite parts of the fashion week experience is getting inspired by the amazing hairstyles you see on the catwalk, and around Lincoln Center," says Harley. "I always come away full of ideas to try at my next event so I'm excited to go behind the scenes with TRESemme and experience life from the other side of runway this season. I can't wait to share these insider secrets from the TRESemme team and empower women to try the trends themselves, with a little expert advice."

With access to all areas throughout Mercedes-Benz Fashion Week, Harley will gain the inside hair scoop live from backstage, the front row and from the most coveted parties taking place around New York City. Her video diaries, which will be filmed by online style mavens "The Coveteur" throughout the week, will show Harley mastering her favorite hair looks from the runway as she prepares to DJ a party or take the front row at her designer friends' shows. The TRESemme Daily Debrief series, will be streamed on www.coveteur.com and www.Facebook.com/TRESemme to give women the world over unprecedented access to the insiders at the fashion event of the year. These daily videos will show how the hottest runway hair looks can be achieved in a few simple steps thanks to TRESemme.

Completing the Runway Insider team is globally renowned blogger and street style photographer Candice Lake. Having walked the runway as a model before becoming a celebrated Vogue photographer, Candice brings her great eye for spotting trends as they develop on the city streets to the Runway Insider team. Candice's unique perspective on how high fashion looks can be reworked, personalized and made relevant to your own style will provide inspiration throughout Mercedes-Benz Fashion Week as the city comes alive through this most prestigious event in the fashion calendar. In addition to her Runway Insider role, Candice will again report live from Lincoln Center with the help of TV personality Louise Roe and style blogger Arielle Nachmani of Something Navy for the daily Style Setters web TV show that highlights the latest trends and tracks what's trending in social media as the style crowd discuss their top looks. The Style Setter series will be hosted on www.youtube.com/TRESemme.

TRESemme AT MERCEDES-BENZ FASHION WEEK:
For the first-time ever, TRESemme and E!, the official media sponsor of Mercedes-Benz Fashion Week, will collaborate on a co-branded two-story Salon and Lounge at Lincoln Center, offering guests a truly unique Fashion Week experience.  With a top level VIP Greenroom overlooking the E! studio, guests will have a birds-eye view of live tapings.  Additionally, guests can book a professional styling appointment in the only on-site salon inside Lincoln Center.  Downstairs at the Trend Bar, visitors will browse through a digital library of runway-inspired hairstyles to draw inspiration for their styling appointment, and receive photo strips with instructions to recreate their desired looks at home.

The Spring/Summer 2015 season of Mercedes-Benz Fashion Week takes place from September 4th – 11th, 2014 at Lincoln Center in New York City.

Notes to Editors:
YouTube: YouTube.com/TRESemme
Twitter: Twitter.com/TRESemme @TRESemme #TRESmbfw
Facebook: Facebook.com/TRESemme
Instagram: @TRESemme
Pinterest: Pinterest.com/TRESemme
www.TRESemme.com

About Unilever
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. We work with 174,000 colleagues around the world and generated annual sales of €49.8 billion in 2013. Over half of our company's footprint is in the faster growing developing and emerging markets (57% in 2013). Working to create a better future every day, we help people feel good, look good and get more out of life. Our portfolio includes some of the world's best known brands, 14 of which - Knorr, Persil / Omo, Dove, Sunsilk, Hellmann's, Surf, Lipton, Rexona / Sure, Wall's ice cream, Lux, Flora / Becel, Rama /

Blue Band, Magnum and Axe / Lynx - now generate a turnover of €1 billion or more. 

Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined nine commitments, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at www.unilever.com/sustainable-living/(Link opens in a new window). 

Unilever has been recognised in the Dow Jones Sustainability World Indexes for 14 consecutive years. We are included in the FTSE4Good Index Series and attained a top environmental score of 5, leading to inclusion in the FTSE4Good Environmental Leaders Europe 40 Index. Unilever has been named sector leader of the CDP's Forests programme for three consecutive years, and in 2014 led the list of Global Corporate Sustainability Leaders in the GlobeScan/SustainAbility annual survey - for the fourth year running. Unilever was named LinkedIn's third most sought-after employer worldwide in 2013.

For more information about Unilever and its brands, please visit www.unilever.com

Contact:
Greg Casto/Edelman
+44 (0) 775 381 7995
[email protected]

Video - http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-NY02991-20140903-01.mp4
Photo - http://photos.prnewswire.com/prnh/20140903/142348
Photo - http://photos.prnewswire.com/prnh/20140903/142349

SOURCE Unilever

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

icon3
440k+
Newsrooms &
Influencers
icon1
9k+
Digital Media
Outlets
icon2
270k+
Journalists
Opted In
GET STARTED

Modal title

Also from this source

Knorr Empowers Home Cooks to Embrace Holiday Cooking Fails in the Friendsgiving Dinner Do-Over Campaign

Knorr Empowers Home Cooks to Embrace Holiday Cooking Fails in the Friendsgiving Dinner Do-Over Campaign

For 40% of Zillennials, Friendsgiving is the only time of year they cook for friends*. Combine that with the 87% also admitting to a cooking mishap...

Hellmann's Mayonnaise Brings 'Craven-Proof' Garlic Aioli Flavor to BookTok Readers in Collaboration with Bestselling Romantasy Author Jennifer L. Armentrout

Hellmann's Mayonnaise Brings 'Craven-Proof' Garlic Aioli Flavor to BookTok Readers in Collaboration with Bestselling Romantasy Author Jennifer L. Armentrout

This fall, BookTok readers, romantasy lovers, and garlic-obsessed foodies unite for a collaboration like no other. Hellmann's has teamed up with No.1 ...

More Releases From This Source

Explore

Retail

Retail

Household, Consumer & Cosmetics

Household, Consumer & Cosmetics

Cosmetics and Personal Care

Cosmetics and Personal Care

Fashion

Fashion

News Releases in Similar Topics

Contact PR Newswire

  • Call PR Newswire at 888-776-0942
    from 8 AM - 9 PM ET
  • Chat with an Expert
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices

Products

  • For Marketers
  • For Public Relations
  • For IR & Compliance
  • For Agency
  • All Products

About

  • About PR Newswire
  • About Cision
  • Become a Publishing Partner
  • Become a Channel Partner
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Italy
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom
  • Vietnam

My Services

  • All New Releases
  • Platform Login
  • ProfNet
  • Data Privacy

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Platform Login
  • ProfNet
Call PR Newswire at
888-776-0942
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookies
Copyright © 2025 Cision US Inc.