Trevelino/Keller Enhances Crisis Monitoring With Hermes AI Agent

AI-assisted crisis monitoring identifies developing conversations that enable timely crisis and reputation counsel, eliminating the need for expensive enterprise solutions that fall short on channel reach.

ATLANTA, Oct. 14, 2026 /PRNewswire/ -- Trevelino/Keller, the nation's fastest-growing integrated marketing agency firm¹, announces the addition of AI crisis monitoring agent Hermes to its crisis and reputation management services. The added capability enhances the agency's ability to track developing conversations, including discussions about an organization, an issue or an executive, to advise clients and create a proactive response to potential or emerging issues.

As organizations continue to face uncertainty and unprecedented change, real-time visibility into unfolding events is paramount to developing a plan that enables effective, timely response. Hermes was developed with this context in mind. Because many social listening tools have channel limitations and come with a hefty annual subscription, Hermes is an approachable solution that offers a more comprehensive reviews online properties to surface mentions of a specific person, brand or event on an ongoing or predefined schedule.

Intelligence pulled from Hermes enables T/K's crisis communication team to spot recurring concerns, identify posts and mentions that need attention, and see where a narrative appears across a brand's digital footprint. Paired with T/K's crisis and reputation management expertise, those insights help clients decide whether to continue monitoring or develop a public position and which executives need to be briefed.

"AI excels at continuous monitoring and pattern recognition, but human insight is still required to parse out true signals from the noise when it comes to dealing with or preparing for a crisis," explains Genna Keller, Co-CEO of Trevelino/Keller. "The addition of Hermes to our crisis and reputation management capabilities enhances our recommendations and enables us to empower clients to take control of a situation before or when the unexpected happens."

The announcement of Hermes comes on the heels of T/K's latest launch: Visibly-One, its fourth practice area that helps clients understand, measure and improve their brand visibility on AI models. Built on the agency's proprietary AI-driven measurement and content intelligence platform, Visibly-One helps clients understand how they are represented in AI-generated search answers and provides a clear path to improving it.

With Hermes now part of T/K's toolkit, the agency is expanding its use of AI insights across its practice areas: Visibly-One, PR, Growth and Creative. Together, these solutions provide clients with an integrated marketing approach to growing their business.   

About Trevelino/Keller
Trevelino/Keller is an Integrated PR+Mkt+Creative firm delivering award-winning brand development, go-to-market and accelerated growth programming. In 2026, it ranks #1 in organic growth and continues to own the #1 talent retention in America. A HubSpot Platinum Partner, its four practices -- public relations, growth marketing, creative services and AI visibility, drive its national ranking in 12 industry segments led by technology, healthcare, financial services, transportation, manufacturing, energy and franchising. Interested in knowing where your brand stands in AEO, GEO and SEO, visit www.visibly-one.com. For more agency information, please visit www.trevelinokeller.com.

¹ According to O'Dwyer's 2026 Rankings, Trevelino/Keller ranked number one in organic growth for firms its size or larger.

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SOURCE Trevelino/Keller Communications Group, Inc.