TrewUp Recognized as a 2026 Inc. Power Partner Award Winner for the second year in a row

The annual Inc. Power Partner Awards recognize B2B companies that provide essential services and expertise to help entrepreneurs and businesses grow

DENVER, Oct. 20, 2026 /PRNewswire/ -- TrewUp has been named a 2026 Inc. Power Partner Awards winner, recognizing the company among the leading B2B partners supporting entrepreneurs and businesses across the country.

The annual Inc. Power Partner Awards honor B2B companies that have demonstrated a track record of helping entrepreneurs and businesses navigate the challenges of building and growing a company. From hiring and compliance to technology, infrastructure, fundraising, marketing, and more, these partners provide expertise and services that enable businesses to operate, scale, and pursue their ambitions.

"Business owners have no shortage of tools at their disposal, and B2B companies need to make clear why their products and services are worth the investment," says Bonny Ghosh, editorial director at Inc. "The companies on this year's Power Partners list have done just that. They don't just have customers – they have superfans and evangelists. Across industries like marketing, financial services, and technology, they've proved their dedication to helping fellow business owners grow and succeed."

"Being recognized by Inc. for the second year in a row means a lot to our team," said Kyle Barnholt, CEO and co-founder of TrewUp. "For a CPG company, trade spend is the largest line on the P&L behind COGs, yet the most complex to manage. This year we went further, from cleaning up deductions and transforming them into trade data, to helping brands validate and assess promotional ROI. What hasn't changed is why we do it: to be the partner who's as invested in our customers' success as they are."

TrewUp was recognized for giving CPG brands clear visibility into trade spend across distributors like KeHE and UNFI and retailers like Kroger, without complex systems or manual spreadsheets. The platform turns messy deductions and distributor shipment files into retailer-specific insights, so Sales and Finance teams can see what's driving trade ROI and act on it. Most teams are live within two weeks.

Since launching in 2022, TrewUp has processed over $1 billion in trade spend across KeHE, UNFI, and direct retailers. This year, the company deepened its partnership with KeHE and is expanding into trade promotion planning with TrewPlanning, giving brands one place to plan promotions and reconcile deductions. Its customers range from established names like Hain Celestial, Twinings, and JFC International to fast-growing brands like Javvy Coffee, which recovered more than $165K in deductions and now saves 12 hours every week. These teams make faster decisions, resolve deductions with confidence, and reinvest recovered dollars into trade that drives growth.

For more information or to view the complete list of honorees, visit https://www.inc.com/power-partner-awards.

About TrewUp

TrewUp gives CPG Finance and Sales teams a clear, real-time view of how their trade spend is performing by retailer, by promotion, and by root cause. By bringing deductions, distributor shipments, and trade data from partners like KeHE, UNFI, and Kroger into one place, TrewUp helps brands act early, cut waste, and grow profitably. Most teams are live within two weeks. Learn more at trewup.com.

About Inc.  

Inc. is the leading media brand and playbook for the entrepreneurs and business leaders shaping our future. Through its journalism, Inc. aims to inform, educate, and elevate the profile of its community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating the future of business. Inc. is published by Mansueto Ventures, along with fellow leading business publication Fast Company. For more information, visit www.inc.com. 

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SOURCE TrewUp LLC