Tribal DDB Recognized as a Leader in Mobile Marketing by Independent Research Firm

NEW YORK, Jan. 30, 2012 /PRNewswire/ -- Tribal DDB Worldwide announced today that it was among the select companies that Forrester Research, Inc., invited to participate in its January 2012 report, "The Forrester Wave™: US Digital Agencies — Mobile Marketing Strategy And Execution, Q1 2012." In this evaluation, Tribal DDB was cited as a "Leader" in mobile marketing. Forrester examined solutions from nine digital agencies with mobile marketing services, and its Wave methodology places agencies in four "waves": Leaders, Strong Performers, Contenders, and Risky.

"We have been, and will continue to be, very aggressive in the mobile marketing field in all of our offices globally," said Paul Gunning, CEO of Tribal DDB Worldwide. "We believe being named a Leader in this report validates that our strategy is working. We're honored to be among the select companies that Forrester invited be evaluated in its Forrester Wave report." 

Much has been written about the rapid pace of consumer adoption of the mobile Internet. In fact, Forrester forecasts that the number of mobile Internet users will grow at an average of 9% year over year for the next five years. In response to this growth, nearly half of the interactive marketers Forrester's surveyed told Forrester's that they planned to increase their mobile marketing budgets in 2011.To make the most of these budgets, interactive marketers are turning to digital agencies to create comprehensive and strategic mobile marketing programs that move their brands beyond experimentation and engage their mobile consumers effectively.

In Forrester's 37-criteria evaluation of US digital agencies with mobile marketing services, it identified the nine significant agencies in this category and researched, analyzed, and scored them. This report details Forrester's findings about how each agency measures up and plots where they stand in relation to each other, to help interactive marketers select the right partner for their mobile marketing efforts.

"Client references figured very heavily into our evaluation and each of the Leaders can boast strong client approval," said Forrester's Research. "Lauded for both their strategic thinking and execution skills, these Leaders produce high-caliber work with client satisfaction to match."

About Tribal DDB Worldwide

Tribal DDB Worldwide (www.tribalddb.com), a global creative agency, is headquartered in New York City with 60 offices spanning 42 countries around the globe. Since its founding in 2000, Tribal DDB has expanded and been recognized well beyond its digital roots. By 2005, Tribal DDB was named Interactive Agency of the Year by Adweek and was heavily recognized at the Cannes International Advertising Festival, where it took home the most Lions and the Cyber Grand Prix. In 2007 Tribal DDB was the first "digital" agency to be named Global Agency Network of the Year by Advertising Age and in 2009 was the first to win the Grand Prix in Film at the International Advertising Festival at Cannes. The agency was recently inducted into The FWA Hall of Fame in 2012, an industry-recognized Internet awards program and inspirational portal that honors cutting-edge digital creativity. Tribal DDB continues to draw on its expertise in digital innovation and its heritage of creativity and insights to bring clients the most effective and discerning marketing solutions for today's world. Tribal DDB Worldwide is part of Omnicom Group's (NYSE: OMC) DDB Worldwide.

SOURCE Tribal DDB Worldwide