OAK BROOK, Ill., Nov. 21, 2016 /PRNewswire/ -- TricorBraun Design & Engineering Group's Marketing Communication Manager, Charmaine Laine, has won three marketing communications awards from MarCom Awards. These awards include Platinum for a 16-page digital magazine, "Personal Care Packaging: The Art and Science of our Approach," Gold for editorial release, "Disruption at its Best," a case study about Lemi Shine dish soap packaging, engineered to take this category by storm and an Honorable Mention for an email communication, subject line, "A Closer Look at Portables" which addresses consumer research conducted by TricorBraun in the portable hair care category.
Laine joined TricorBraun in July of 2015 and has expanded the marketing communications program with extensive public relations efforts, digital communication, sales enablement tools and more. Becky Donner, Senior VP Design & Engineering explains, "Charmaine's efforts have taken our communication with customers to a new level by zeroing in on topics that resonate while also striving to more closely align our regional sales goals with our marketing efforts. Her 20+ years of experience in strategic, integrated marketing communication along with her drive and talent lend themselves to the creation of many best practices. We are extremely proud of her achievements and feel fortunate to have her on our team. We look forward to earning more of this type of recognition."
Entries provided by TricorBraun represent only a sampling of the growing portfolio of marketing communication material that Laine has developed for digital, trade media, social and print channels both direct to customers and via their packaging consultants located throughout the US, Canada, Mexico and Europe. Donner speaks specifically about the case studies that Laine has developed this way, "By closely engaging with our customers, Charmaine is not only able to understand their path to success but also has the unique ability to bring the reader along for the journey – connecting with the audience and conveying the value that we add."
According to MarCom Awards, there were 6500 entries in 2016 from throughout the United States, Canada and 17 other countries. MarCom Awards recognizes outstanding achievement by creative professionals involved in the concept, direction, design and production of marketing and communication materials and programs. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.
Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Winners are selected from over 300 categories in Print, Web, Video and Strategic Communications. A list of Platinum and Gold Winners can be found on the MarCom Awards website at www.marcomawards.com. MarCom is one of the oldest, largest and most prestigious creative competitions in the world.
MarCom is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP), a 22-year-old international organization consisting of several thousand creative professionals. As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and community organizations. Over the past few years, AMCP has given over $200,000 in charitable contributions.
TricorBraun Design & Engineering Group is a business unit of TricorBraun, one of North America's leading providers of rigid, corrugated and flexible packaging. Our team's primary mission is to design, engineer and manage the development, production and commercialization of custom packaging solutions for personal care, cosmetics, healthcare, food and beverage, industrial household chemical and animal health products. It is supported by TricorBraun's more than 40 offices globally, holding one of the largest inventories of rigid packaging components worldwide. For more information about TricorBraun Design & Engineering Group, contact Charmaine Laine, Marketing Communications Manager, at [email protected] or 630-645-1208.