Trilogy® by Shea Homes® Recent Club Growth Hits the Sweet Spot of Consumers Seeking Exceptional Lifestyle
Active Lifestyle Homebuilder Sees Increase in Sales as Consumer Confidence Continues to Rise
SCOTTSDALE, Ariz., Dec. 5, 2017 /PRNewswire/ -- According to a recent study conducted by Shea Homes®, 67 percent of its prospective buyers in the active adult space feel that now is an opportune time to both buy and sell a home. Experiencing this affect, Trilogy by Shea Homes has seen a year over year increase overall in same store sales through September. Potential new home shoppers, seeking to relocate within 55 plus communities, say lifestyle execution is a chief priority when selecting their next home. With the objective of meeting buyers' desire for resort-style living, Trilogy designs clubs that offer trend-based programming intended to enhance homeowners' social lives as well as experiential programs to participate in outside of their communities. Shea Homes has opened eight Trilogy branded resort clubs over the past three years, doubling its portfolio of amenitized communities across the U.S.
Recent statistics show the consumer confidence index has more than doubled since 2013, increasing by 125 percent. Shea Homes believes that the active adult buyer is even more impacted by this trend than other segments, as they are finding that consumers are seeking to change their lifestyle more now than in the last three years. Having amenities available that meet their personal interests proved to be a main factor in deciding to buy or sell their current home.
"We have seen prospective consumers in our space with the intent of purchasing a new home more now than the last few years," said Jeff McQueen, President of Shea Homes Active Lifestyle Communities. "Trilogy brand shoppers are not just looking to move, they are seeking to make more friends, try new things and ultimately be happy. With consumer confidence trending upward, it's our responsibility to meet the needs of our buyer. Our resort-caliber clubs offer amenities and rich experiences that we believe surpass expectations."
Shea Homes launched its Trilogy brand almost 20 years ago and has developed or managed has developed or managed 24 master planned, resort communities, including 16 currently selling across Arizona, California, Washington, Nevada, North Carolina, Virginia and Florida. The company has recently opened resort clubs at Trilogy properties across the country including: Tehaleh®, The Polo Club, Ocala Preserve, Lake Frederick, and Lake Norman. The homebuilder will open its newest club at Verde River™ this winter.
All clubs showcase the indigenous charm and character of their surrounding areas, while providing homeowners with a true resort-caliber lifestyle. Trilogy clubs can include but are not limited to amenities such as hiking trails, culinary studios, championship golf, pickleball and sport courts, full-service day spas, high-tech fitness facilities with personal training, resort-quality pools, working art studios and club restaurants that are led by Executive Chefs. All Executive Chefs have extensive experience in leading progressive culinary establishments across the country prior to spearheading food and beverage programs at Trilogy.
Unique to its competitors in the active adult space, Trilogy's lifestyle is not delivered by HOA or volunteer staff but by hospitality-trained teams. Each Trilogy-managed club has an on-staff Lifestyle Director who works with a National Lifestyle leader as well as a National Food and Beverage Director.
For more information on Shea Homes' Trilogy communities across the nation, visit TrilogyLife.com.
About Shea Homes
Shea Homes is one of the largest private homebuilders in the nation. Since its founding in 1968, Shea Homes has built more than 100,000 homes. Over the past several years, Shea Homes has been recognized as a leader in customer satisfaction with a reputation for design, quality and customer service. Shea Homes builds new homes in California, Arizona, Nevada, Colorado, Washington, North Carolina, South Carolina, Florida, Virginia and Texas. For more information about Shea Homes and its communities, please visit the company's website at SheaHomes.com.
About Trilogy® Active Lifestyle Communities
Trilogy® communities are thoughtfully designed resort style communities offering a new choice in living to those looking for an exciting lifestyle that centers around health and wellness, exploration and continued learning, and close personal connections with new and existing friends. Architecturally desirable product design and amenities reflect the changing needs of today's sophisticated consumer, including dynamic food and beverage programs, world-class clubs, state-of-the-art fitness facilities and a diverse range of recreation and education opportunities.
SOURCE Shea Homes
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