Trio of High-Profile Marketers to Deliver Aprimo Marketing Summit's Keynote Addresses

Virgin America's Porter Gale, Duke's Dan Heath, and Brandstream's Scott Bedbury Will Share Unique Perspectives

Nov 03, 2011, 09:00 ET from Aprimo

INDIANAPOLIS, Nov. 3, 2011 /PRNewswire/ -- Three marketing professionals associated with global brands—Porter Gale (former Virgin America Marketing VP), Dan Heath (bestselling business author), and Scott Bedbury (CEO of Brandstream)—will deliver the keynote speeches at Aprimo's 2012 Marketing Summit in Las Vegas. A worldwide leader in cloud-based integrated marketing software, Aprimo's annual summit brings together leaders in integrated marketing management to collaborate, connect, and inspire one another.

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"We are privileged to bring in three renowned marketers who are at the top of their games," said Lisa Arthur, Aprimo's Chief Marketing Officer. "Porter, Dan, and Scott each have unique views on what it takes to run a successful campaign in today's market, and their keynote speeches are sure to offer attendees valuable insight."

Porter Gale is the former VP of Marketing for Virgin America and a frequent guest lecturer, panelist, and public speaker. While working at Virgin America, she helped build a fervent fan base whose passion Ad Age said "rivals that of Apple's acolytes." Gale managed all aspects of Virgin's marketing efforts, from digital marketing to brand loyalty and in-flight content. Before joining Virgin, she ran a consulting firm whose clients included Delta Dental and Country Music Television.

Dan Heath is the co-author of the New York Times bestseller Switch: How to Change Things When Change is Hard and Made to Stick, which was named Best Business Book of the Year. He is currently a Senior Fellow at Duke University's CASE center, which supports entrepreneurs who fight for social good, and a business columnist for Fast Company magazine.  

Scott Bedbury established himself as one of the most accomplished marketers in the world by helping build Nike and Starbucks into iconic international brands. A strategic advisor to leaders in public, private, and non-profit sectors, Bedbury is the founder and CEO of Brandstream, a consultancy that has facilitated his work with more than 30 brands, including Coke, Microsoft, Google, and Facebook.

The experts will each deliver a keynote address on one day of the 2012 Aprimo Marketing Summit, which takes place from February 28March 1. Please visit the event website to register.

About Aprimo

Aprimo, a Teradata company, is a leading global provider of marketing software and services that enhance the productivity and performance of marketing organizations. Through the use of Aprimo's integrated marketing software, Aprimo Marketing Studio® for B2C, Aprimo Marketing Studio® for B2B, and Aprimo® Relationship Manager, marketers can integrate their organizations, get control of budget and spend, eliminate internal silos with streamlined workflows, and execute innovative multi-channel campaigns to drive measurable return on investment. Hundreds of thousands of marketers trust Aprimo to revolutionize their marketing. Aprimo customers include over one third of Fortune 100 companies, and nearly one quarter of Global 100 companies. Founded in 1998, Aprimo is headquartered in Indianapolis with offices worldwide. For more information call 1.317.814.6465 or visit

Teradata Corporation (NYSE: TDC), Aprimo's parent company, is the world's largest company focused on raising intelligence through big data analytics, data warehousing and integrated marketing management. Our customers trust Teradata's innovative products and services expertise to deliver measurable business value. Teradata acquired Aprimo in January 2011. For more information, visit